Commercial Lead Manager – D2C

wolf personalmanagement GmbH

Commercial Lead Manager overseeing D2C pricing strategies and channel management for an international household appliance company. Leading pricing, promotions, and KPI analysis in a hybrid work environment.

Posted 6/15/2026full-timeEschborn • 🇩🇪 GermanySenior💰 €65,000 - €90,000 per yearWebsite

About the role

Key responsibilities & impact

Responsibility for implementing and further developing the D2C pricing strategy across all product categories
Planning and management of prices and commercial terms for all D2C channels, including marketplaces (e.g., Amazon, MediaMarktSaturn)
Continuous analysis, management and optimization of relevant KPIs (e.g., DCM, Net Sales, sales volume, Average Order Value, Conversion Rate)
Leading the design, planning and execution of promotional campaigns across all D2C channels
Planning and implementation of sales promotion measures, including traditional promotions, free gifts and other activation mechanics
Range and product management (Range Management)
Coordination of availability planning (forecasting) in close alignment with Marketing and Supply Chain
Planning, coordinating and executing joint campaigns with partners

Requirements

What you’ll need

Degree in Economics/Business Administration or a comparable qualification
Several years of professional experience in a commercial role, ideally in a D2C/e-commerce environment within a consumer goods company
Solid experience in managing pricing, promotions and assortments in digital sales
Experience working with marketplaces (e.g., Amazon, MediaMarktSaturn) and an understanding of channel-specific pricing and assortment logics
Strong analytical skills and experience managing relevant KPIs (e.g., revenue, margin, conversion rate, AOV)
Confident in forecasting, performance analyses and deriving commercial actions
Experience in cross-functional collaboration (e.g., Marketing, Product Management, Supply Chain)
Fluent English skills, both written and spoken
High numerical affinity and the ability to derive and implement data-driven decisions
Hands-on mentality and willingness to drive topics independently and implement them operationally
Ability to structure complex topics and translate them into concrete measures
Strong commercial and entrepreneurial mindset with a focus on revenue and profitability

Benefits

Comp & perks

Hybrid workplace and flexible working hours

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

pricing strategyKPI managementpromotional campaignsrange managementavailability planningforecastingdata analysisdigital salesassortment managementcommercial terms

Soft Skills

analytical skillscross-functional collaborationnumerical affinitydata-driven decision makinghands-on mentalityindependent implementationstructuring complex topicsentrepreneurial mindsetcommunication skillsproblem-solving

Certifications

Degree in EconomicsDegree in Business Administration