PR & Events Manager – Ethical Fashion

Wolf & Badger

PR & Events Manager driving brand awareness for Wolf & Badger's ethical fashion marketplace. Overseeing PR strategies, events, and influencer campaigns in a fast-paced environment.

Posted 6/19/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSenior💰 £36,000 - £43,000 per yearWebsite

About the role

Key responsibilities & impact

Deliver and develop the PR strategy across key markets, securing consistent media coverage and elevating brand awareness in the UK
Build and maintain relationships with media, journalists, stylists and key industry contacts; develop and pitch compelling stories across fashion, lifestyle and sustainability.
Manage press office activity, including media enquiries, product samples, celebrity dressing, gifting programmes and press materials.
Monitor, analyse and report on PR performance, maintaining media databases, press lists, industry awards submissions and other PR resources.
Develop and deliver a calendar of engaging in-store and industry events that drive awareness and community engagement.
Plan and execute press, influencer and customer-facing events including launches, press days, store openings, pop-ups and brand collaborations.
Manage all event logistics, sponsorships, entertainment, guest experience and on-site delivery, ensuring exceptional brand representation and partnering with our store teams.
Track event performance and contribute creative ideas for future activations, partnerships and branded experiences.
Set the strategy for influencer partnership campaigns in the UK
Scope out and identify new and relevant influencers and creators
Manage relationships with influencers and content creators, inc. outreach, product gifting, content briefing, negotiation, nurturing relationships and evaluating performance
Work closely with Performance Marketing team to activate creator and partnership campaigns
Drive the growth and management of the Wolf & Badger ShopMy program.
Help identify and deliver strategic brand partnerships and collaborations with like-minded businesses, working cross-functionally to activate campaigns across organic and paid channels.
Manage the annual PR and Events calendar, ensuring effective planning and execution across all activities.
Work closely with internal teams and designer brands to source products, create media opportunities and deliver marketing assets.
Support social content creation, industry research and marketing initiatives while acting as a brand ambassador at key events.

Requirements

What you’ll need

Significant experience in PR, events and brand communications (e.g. 3+ years), ideally with exposure to influencer marketing and partnerships.
Proven success securing media coverage and delivering impactful events.
Strong knowledge of PR tools, media relations and influencer platforms.
Excellent communication, storytelling, organisation and project management skills.
Proactive, collaborative and comfortable working in a fast-paced environment.
Passion for fashion, sustainability and independent brands.

Benefits

Comp & perks

Competitive salary of £36k-£43k subject to skills and experience
Career development opportunities in a scale-up international business
Hybrid working policy (3+ days per week in our Central London office and store)
Generous paid annual leave allowance in addition to bank holidays
Cycle to work scheme
Paid ‘pet-ernity’ and heartbreak leave
Quarterly Wellness Wallet - to spend on products and services which are meaningful to you
Subscription to Yulife health and wellbeing app
Optional Health Insurance
Annual work from abroad allowance
Staff discount across Wolf & Badger online and in store
Meaningful work in our mission-driven business

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

PR strategymedia coverageevent managementinfluencer marketingbrand communicationsmedia relationsproject managementstorytellingperformance analysiscommunity engagement

Soft Skills

communicationorganisationcollaborationproactivitycreativityrelationship managementnegotiationguest experiencestrategic thinkingadaptability