WMT Digital

Manager, Demand Generation

WMT Digital

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • WE ARE Problem-solvers that care deeply about using technology and data to create results.
  • Champions of simplifying processes and critically analyzing data.
  • Most importantly, we are curious listeners who help our partners interpret and translate complex business problems into easy to understand solutions.
  • WMT Digital fights for, protects, and elevates ideas for our partners who believe in the power of inventive thinking.
  • We create technological solutions that empower our partners to engage with their constituents in creative and distinctive ways.
  • We are as devoted to our partners' brands as they are, and try our best to know what our partners need before they do.
  • YOU ARE A hands-on demand generation marketer who loves building from the ground up.
  • You have experience running integrated campaigns across digital channels and aren’t afraid to get in the weeds to optimize performance.
  • You balance creativity and analysis and are energized by both designing a campaign and digging into the metrics.
  • You know how to connect the dots between a lead and a closed deal.
  • You have experience setting up lead scoring, managing handoffs between marketing and sales, and using automation tools to streamline the buyer journey.
  • You are scrappy, collaborative, and ready to make an impact at a high-growth company.
  • YOUR IMPACT AND AREAS OF FOCUS: Develop and execute multi-channel campaigns to generate qualified leads and pipeline
  • Manage email, paid social, paid search, content syndication, webinars, and retargeting programs
  • Analyze and report on campaign performance, tracking full-funnel metrics with a focus on pipeline and revenue as primary KPIs, alongside key indicators such as engagement, conversion, and cost efficiency
  • Build and manage lead nurture programs to increase conversion rates and accelerate the sales cycle
  • Partner with cross-functional teams to build lead-to-revenue workflows including lead scoring, qualification, routing, and handoffs
  • Drive account-based marketing campaigns targeting key accounts and verticals
  • Own campaign-level budget tracking and help forecast marketing contribution to pipeline
  • Oversee vendor selection for paid channels and other lead generation initiatives
  • Create dashboards and performance reports using tools like HubSpot and Looker Studio WE'D LOVE TO HEAR FROM YOU IF YOU HAVE… 5+ years of B2B demand generation experience, preferably in SaaS or high-growth environments The ability to work independently, adapt quickly, and prioritize in a fast-moving environment Strong experience across digital channels including email, SEM, social ads, and content syndication Hands-on experience with HubSpot (preferred) or similar marketing automation platforms, Google Analytics 4 (GA4), Google Tag Manager, and Looker Studio A creative approach to audience engagement paired with the analytical mindset to measure performance Experience in setting up lead management processes including scoring, lifecycle tracking, and sales alignment A strong grasp of performance metrics such as CPL, CAC, pipeline attribution, and ROI Experience with account-based marketing and building personalized journeys for high-value prospects HOW WE ADD TO OUR TEAM... Building an inclusive, innovative, and collaborative work environment where a diverse mix of talented individuals want to come, and to stay, to contribute their best work is central to our organization's mission. We are proud to offer our team flexible paid time off, parental leave, remote employment, retirement contributions (401k), bonuses based on performance, and paid professional development opportunities. WMT Digital does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, or any other basis prohibited by law. First Name Last Name Email Phone Address City State –Select– ZIP Cover Letter Choose File No file selected Resume Choose File* No file selected Date Available Desired Pay Website, Blog, or Portfolio LinkedIn Profile URL Who referred you for this position? References (Name, Company, and Contact Info) Your answers to the following four questions are entirely optional. This information will not be used as selection criteria. If you'd rather not share this information, feel free to select Decline to Answer. Gender –Select– Ethnicity –Select– Disability –Select– Veteran Status Decline to answer Not a veteran Veteran Veteran Status –Select– Thank You Your application was submitted successfully Apply for This Job Apply for This Job Link to This Job Location United States (Remote) Department Operations Employment Type Full-Time Minimum Experience Experienced Submit Application Cancel Privacy Policy
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Requirements

  • 5+ years of B2B demand generation experience, preferably in SaaS or high-growth environments
  • The ability to work independently, adapt quickly, and prioritize in a fast-moving environment
  • Strong experience across digital channels including email, SEM, social ads, and content syndication
  • Hands-on experience with HubSpot (preferred) or similar marketing automation platforms, Google Analytics 4 (GA4), Google Tag Manager, and Looker Studio
  • A creative approach to audience engagement paired with the analytical mindset to measure performance
  • Experience in setting up lead management processes including scoring, lifecycle tracking, and sales alignment
  • A strong grasp of performance metrics such as CPL, CAC, pipeline attribution, and ROI
  • Experience with account-based marketing and building personalized journeys for high-value prospects