Product Marketing Manager
WMT Digital
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Define how WMT’s multi product platform shows up in the market across sports, music, and entertainment
- Bring market and audience intelligence into every layer of positioning, messaging, and launch strategy
- Lead launches, arm Sales with the tools they need to win, and ensure our story is consistent, confident, and differentiated everywhere we show up
- Own positioning and messaging across categories, products, verticals, and personas
- Serve as the internal market intelligence leader for audience insights, competitive landscape, and industry trends
- Partner with Product and Sales to align roadmap priorities, go to market plans, and messaging
- Lead GTM for product and feature launches across sports, music, and entertainment
- Create net new materials such as one pagers, pitch decks, battlecards, playbooks, and more
- Build and maintain ongoing competitive intelligence across multiple markets
- Develop and refine customer stories and proof points that anchor our platform narrative
- Collaborate with Product on roadmap clarity, naming, and release communications
- Ensure consistent storytelling across channels
- Leverage analytics, product usage data, and market insights to shape and validate messaging
Requirements
- 5+ years in product marketing, GTM, or solutions marketing roles
- Proven experience owning positioning and messaging across categories, products, verticals, and personas
- Strong writing and copycraft skills with the ability to influence both brand and revenue outcomes
- Experience partnering closely with Product and Sales to shape strategy and execution
- A strong analytical mindset with comfort using market data, product usage data, and customer insights
- Experience building product marketing foundations and systems from the ground up
- Confidence creating launch plans, enablement materials, and competitive frameworks
- The ability to operate across multiple products and buying audiences simultaneously
- Experience in sports, music, or entertainment is a plus
Benefits
- Flexible paid time off
- Parental leave
- Remote employment
- Retirement contributions (401k)
- Bonuses based on performance
- Paid professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingGTMsolutions marketingpositioningmessaginganalyticsmarket dataproduct usage datacompetitive intelligencelaunch plans
Soft skills
strong writingcopycraftinfluenceanalytical mindsetcollaborationstorytellingcustomer insightsconfidencestrategic thinkingexecution