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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content strategy, visual direction, and SEO optimization for web platforms. Collaborates effectively with cross-functional teams to enhance user experience and site performance.
Highest-signal resume keywords
Content StrategySEO OptimizationVisual DirectionUser Experience CollaborationContent Review and Approval
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content OptimizationTechnical ArchitectureContent TaxonomyResearch PlanningStakeholder Collaboration
Soft Skills
CommunicationCollaborationAttention to Detail
Certifications & Qualifications
Bachelor's Degree in Communications, Marketing, Writing or Similar FieldHigh School Diploma or GED
Industry Keywords
Digital MarketingWeb Content ManagementSite Performance OptimizationContent Standards
About the role
Key responsibilities & impact- Works with stakeholders from market areas and various corporate functions to conceptualize and implement new pages on WM.com, including visual direction and content strategy
- Collaborates with brand team to ensure visual and content standards are consistently upheld on WM.com
- Participates in daily stand-ups and grooming sessions with technical teams to discuss the implementation of new features and functionality on WM.com
- Reviews and approves content provided by content analysts and outside agencies to ensure relevance, clarity and accuracy
- Plans research initiatives in collaboration with the User Experience team to ensure customer needs are consistently met through WM.com content
- Ensures WM.com content is optimized for maximum SEO value in collaboration with Digital Marketing team
- Optimizes site performance and technical architecture in collaboration with design and development teams; finding ways to improve content taxonomy and regularly documenting new processes and procedures related to content optimization
Requirements
What you’ll need- Bachelor's Degree (accredited) in Communications, Marketing, Writing or similar area of study, or in lieu of degree
- High School Diploma or GED (accredited) and 4 years of relevant work experience.
- 5 years relevant work experience (in addition to education requirements)
Benefits
Comp & perks- medical
- dental
- vision
- life insurance
- short-term disability
- stock purchase plan
- company matching on a 401(k)
- paid vacation
- paid holidays
- paid personal days
