Marketing

• Develop and lead marketing strategies that advance WM’s goals and business growth
• Translate complex offerings into compelling, customer-focused value propositions
• Align marketing plans with sales objectives, revenue, and sustainability targets
• Drive cross-functional execution of marketing campaigns across all customer touchpoints
• Partner with sales, advisory services, and communications teams to deliver programs on time and on budget
• Ensure brand consistency and compliance across marketing materials
• Represent strategic marketing across internal teams and external partners
• Present strategies, insights, and deliverables to senior leaders with clarity and confidence
• Develop creative briefs and guide messaging across channels
• Lead multichannel campaigns across the customer lifecycle, ensuring message alignment
• Manage updates to internal and external content platforms and enable sales
• Define KPIs and frameworks to measure marketing effectiveness and ROI
• Analyze campaign performance and adjust strategies to improve engagement and conversion
• Lead and inspire cross-functional teams, drive for clarity, and build consensus across stakeholders

Marketing Manager – Strategic Marketing

In-House Marketing Agent

Senior Support Consultant – Technical Marketing

Lead, Solutions Marketing

Marketing Coordinator

Marketing Technologist – Enrollment Management