WM

Senior Manager, Paid Media Marketing

WM

full-time

Posted on:

Location Type: Remote

Location: Texas • United States

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Salary

💰 $141,450 - $187,392 per year

Job Level

Senior

About the role

  • Responsible for the strategy, planning, execution and management of paid media plans supporting multiple lines of business within the WM umbrella.
  • Establish paid media strategy and goals that align with corporate and departmental objectives.
  • Drive business growth through national paid media campaigns for residential and commercial services.
  • Manage corporate brand media including campaigns that are a part of sports sponsorships.
  • Manage media budgets with a performance-driven mindset.
  • Develop and maintain reporting tools that monitor performance and identify optimization opportunities.

Requirements

  • Bachelor’s Degree (accredited) in marketing, advertising, journalism or related degree; or in lieu of degree, High School Diploma or GED (accredited)
  • 4 years of relevant work experience.
  • 7 years of previous experience leading a marketing function
  • Strong understanding of customer segments
  • Solid financial acumen, including understanding of key financial statements and concepts such as P&L and ROI
  • Ability to partner with stakeholders in general management, CE, Sales, Pricing, Operations, Technology, Finance, Legal, HR and other functions
Benefits
  • Medical
  • Dental
  • Vision
  • Life Insurance
  • Short Term Disability
  • Stock Purchase Plan
  • Company match on 401K
  • Paid Vacation
  • Holidays
  • Personal Days
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid media strategymedia planningcampaign managementperformance monitoringbudget managementreporting toolscustomer segmentationfinancial analysisP&L understandingROI analysis
Soft Skills
leadershipstakeholder partnershipstrategic planningcommunicationorganizational skillsperformance-driven mindsetcollaborationproblem-solvinganalytical thinkingadaptability
Certifications
Bachelor’s DegreeHigh School DiplomaGED