Campaign Marketing Manager
WM Partners, LP
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $97,000 - $110,000 per year
About the role
- Lead the creation and execution of the overarching communications plan, defining lifecycle strategy across acquisition, nurture, conversion, retention, and reactivation campaigns.
- Own end-to-end campaign management across email, SMS, and lifecycle automation, from planning and creative briefing through execution, QA, and performance reporting.
- Partner with agency teams to build and optimize customer journeys in HubSpot, driving engagement, conversion, and retention through targeted, behavior-based automation.
- Lead upsell and cross-sell initiatives by leveraging segmentation, product usage, and purchase history to increase average order value (AOV) and subscription longevity.
- Develop and execute retention campaigns focused on reactivation, churn prevention, and customer loyalty across both DTC and practitioner audiences.
- Support HCP acquisition and nurture programs, ensuring lifecycle efforts align with sales enablement, lead scoring, and follow-up coordination.
- Collaborate cross-functionally with Brand, Digital, and Sales teams to translate insights into continuous optimization and informed content planning.
Requirements
- 3+ years of experience in campaign management, CRM, or lifecycle marketing, preferably within the wellness or healthcare industries.
- Proven success managing multi-channel lifecycle campaigns, including email, SMS, retention, upsell, cross-sell, and reactivation.
- Experience working with or marketing to Healthcare Practitioners or Professionals (preferred).
- Strong B2B marketing experience, including understanding of long-lead acquisition cycles, nurturing strategies, and relationship management.
- Hands-on experience with HubSpot (required).
- Familiarity with Shopify or other eCommerce platforms, including event-based automation and purchase behavior analysis.
- Ability to interpret campaign performance data and translate insights into actionable optimizations.
- Experience designing and analyzing customer journeys, A/B testing, segmentation, and personalization strategies.
Benefits
- company-paid health benefits
- disability and life insurance
- generous paid time off
- 401(k) match
- parental leave
- product discounts
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
campaign managementlifecycle marketingmulti-channel campaignscustomer journey designA/B testingsegmentationpersonalization strategiesdata analysisbehavior-based automationretention strategies
Soft skills
collaborationcommunicationrelationship managementstrategic planningoptimizationleadershipcreativityproblem-solvinginsight translationcustomer loyalty focus