eCommerce Manager
WM Partners, LP
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $125,000 - $135,000 per year
Job Level
Mid-LevelSenior
About the role
- Own the end-to-end DTC site experience and conversion funnel, including landing page performance, navigation, onsite merchandising, and checkout optimization.
- Analyze user behavior weekly and provide recommendations for UX, CRO, and overall customer journey improvements.
- Lead digital merchandising strategy across Shopify, ensuring product visibility, discoverability, and optimized shopping paths.
- Develop and manage Ecommerce promotional calendars in collaboration with Marketing and Sales Planning.
- Execute site testing strategies (A/B, multivariate) to improve conversion rates, average order value, and retention.
- Partner closely with Lifecycle/CRM, Brand Marketing, and Performance Marketing to align traffic acquisition with onsite experience.
- Own the Ecommerce P&L including revenue, margins, MAP, trade rate, and overall GM impacts.
- Lead forecasting activities for DTC and support planning for Amazon and other Ecommerce channels.
- Review performance dashboards and KPIs regularly to identify trends, opportunities, and risks.
- Collaborate with Operations, Supply Chain, and Sales Planning to forecast demand, manage inventory flow, and prevent stock-outs or overstocks.
- Partner with Customer Service to ensure an exceptional post-purchase experience.
- Work closely with external Ecommerce, Amazon, and optimization agencies; manage workflow, priorities, and deliverables.
- Execute DTC initiatives and lead Amazon and Ecommerce AO partners or agency relationships supporting channel performance.
- Drive day-to-day execution with Ecommerce and Amazon support partners.
- Ensure strong cross-functional communication, alignment, and accountability.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- 5+ years of Ecommerce, DTC, or online merchandising experience; CPG strongly preferred.
- Strong understanding of digital merchandising and product content best practices
- Strong knowledge of Shopify, GA4, Klaviyo, CRO tools, heatmapping, and site testing platforms.
- Proven experience improving conversion rates, AOV, and retention KPIs.
- Experience managing Ecommerce budgets, P&L ownership, forecasts, and promotional planning.
- Strong analytical skills; ability to manage large data sets and extract actionable insights
- Strong project management skills
- Excellent communication skills and ability to work cross-functionally and with external partners
- Ability to thrive in a fast-paced, high-growth environment.
Benefits
- Comprehensive Health Benefits
- 401K with a generous match
- Generous Paid Time Off and Holidays
- Telemedicine & Employee Assistance Program (EAP) resources
- Paid Parental Leave (primary & non-primary)
- Short-term and Long-term disability
- Education, Fitness & BeWell Flex Funds
- Rewards & Recognition (Bucketlist, Wellie Awards & Employee of the Month)
- Employee Referral Program
- Free Product across all brands!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
EcommerceDTCdigital merchandisingconversion rate optimization (CRO)A/B testingmultivariate testingforecastingP&L managementdata analysisproject management
Soft skills
analytical skillscommunication skillscross-functional collaborationleadershipstrategic thinkingproblem-solvingadaptabilityteamworkcustomer focustime management
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA