WKND Digital

Performance Marketing

• Join WKND, a boundary-pushing agency where data, creativity, and cutting-edge technology collide to deliver transformative results for our global clients.
• As our Paid Media Manager, you’ll be at the forefront of innovation—driving strategic campaigns across major digital platforms, leading a high-impact media team, and shaping the future of performance marketing.
• Lead the strategic development and execution of multi-channel paid media campaigns, including audience segmentation, targeting, messaging, budgeting, and optimization.
• Ensure all strategies are aligned with business objectives and client goals, driving measurable outcomes across digital platforms.
• Partner closely with creative teams—including designers, copywriters, and video producers—to ensure ad creatives are compelling, on-brand, and resonate with the target audience.
• Set and maintain ambitious campaign benchmarks, continually monitoring, analyzing, and optimizing performance.
• Take full ownership of campaign budgets, ensuring they are spent efficiently and in alignment with client goals.
• Use advanced analytics platforms and tools to track key performance metrics across multiple channels and campaigns.
• Serve as a primary point of contact for clients, ensuring transparent communication and regular updates on campaign performance.
• Identify opportunities for campaign scaling and business expansion by analyzing trends, testing new strategies, and leveraging emerging technologies.