Senior Brand Marketing Manager
WK Kellogg Co
full-time
Posted on:
Location Type: Hybrid
Location: Battle Creek • Missouri • 🇺🇸 United States
Visit company websiteSalary
💰 $139,440 - $183,015 per year
Job Level
Senior
About the role
- Create a bold brand strategy for your portfolio, ensuring alignment with WK Kellogg Co’s overall strategy.
- Oversee brand positioning, visual identity, media plans, and creative development to achieve share growth.
- Lead the planning, execution, and performance analysis of multi-channel marketing campaigns (digital, social, video).
- Partner with agencies and internal stakeholders to develop compelling brand content and activation plans.
- Collaborate with sales and commercial partners to drive strong in-market execution and impact.
- Manage P&L, budget allocation, and performance tracking to drive brand growth and efficiency.
Requirements
- Bachelor’s degree in a related field is required.
- An MBA or a master’s degree in marketing, business management, or a related field is preferred.
- Brand Management experience required, preferably within the CPG environment.
- The ability to diagnose and decomp in-market sales performance drivers via Circana or Nielsen data required.
- Proven track record of building and executing strategic brand plans, especially in partnership with agencies.
- Self-motivated, with the ability to collaborate with others and inspire teams in a creative environment.
- The ability to influence and collaborate with executive level leaders, both by formal and informal communications and presentations.
Benefits
- Incentive Plan bonus eligibility
- Health, dental and vision insurance
- Savings and Investment Plan with Company match and contribution
- Paid Time Off ( includes paid sick time)
- 11 Paid Holidays
- Life Insurance, AD and D Insurance and STD/LTD
- Tuition reimbursement, adoption assistance for eligible employees
- Employee recognition program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand strategybrand positioningmedia planscreative developmentmulti-channel marketingperformance analysisP&L managementbudget allocationsales performance analysisstrategic brand plans
Soft skills
collaborationleadershipinfluencecommunicationcreativityself-motivationteam inspiration
Certifications
Bachelor’s degreeMBAmaster’s degree in marketingmaster’s degree in business management