Marketing Manager – Audit, Tax

Withum

Marketing Manager leading Audit and Tax growth initiatives for national accounting and advisory firm. Developing thought leadership, campaigns, sponsorships, and data-driven go-to-market strategies.

Posted 8/5/2026full-timePrinceton • Florida, New Jersey • 🇺🇸 United StatesSeniorLead💰 $75,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing multi-channel marketing strategies, with a strong focus on thought leadership and content marketing initiatives. Proven ability to leverage AI tools for market research and campaign planning while managing teams and external partnerships effectively.

Highest-signal resume keywords

Multi-Channel Marketing StrategyThought Leadership DevelopmentAI-Enabled Market ResearchTeam LeadershipStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyContent MarketingCampaign PlanningData AnalysisProject ManagementKPI DevelopmentMarketing MetricsCRM SystemsMarketing AutomationCompetitive Analysis

Soft Skills

CommunicationLeadershipCollaborationPresentation SkillsJudgment

Tools & Technologies

AI ToolsMarketing Automation PlatformsCRM Systems

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA or Advanced Degree Preferred

Industry Keywords

B2B MarketingProfessional ServicesConsultingAccountingSponsorship Management

About the role

Key responsibilities & impact

Lead the development and execution of Audit and Tax marketing strategies aligned with growth, service-line, and revenue goals
Partner with practice leaders to advance go-to-market priorities and growth initiatives
Collaborate with Industry Marketing to shape go-to-market strategies
Use AI-enabled tools for competitive analysis, market research, audience insights, and campaign planning
Lead the thought leadership strategy and editorial calendar for Audit and Tax content
Oversee content planning based on market trends, client needs, and business priorities
Direct development of collateral, presentations, case studies, videos, and campaign assets
Ensure consistent brand voice, positioning, and messaging across channels
Develop and execute strategic sponsorship and conference programs
Identify high-impact sponsorships, speaking opportunities, executive roundtables, and networking events
Manage sponsorship strategies before, during, and after events to maximize engagement and pipeline impact
Lead integrated campaigns across digital, email, social, content, webinars, PR, and events
Establish KPIs and reporting to measure campaign effectiveness, pipeline impact, and ROI
Partner with Marketing Centers of Excellence and Marketing Operations to optimize performance through data and analytics
Foster a collaborative, innovative, and results-driven team culture
Partner across marketing, business development, creative, digital, content, operations, and communications teams
Manage marketer(s), vendors, and external partners

Requirements

What you’ll need

Bachelor’s degree in marketing, Communications, Business, or related field required
MBA or advanced degree preferred
7–10+ years of progressive marketing experience, including team leadership
Ideal experience in accounting, consulting, professional services, or B2B environments
Proven success developing targeted marketing programs that drive growth and pipeline
Strong experience leading thought leadership and content marketing initiatives
Demonstrated expertise in multi-channel marketing strategy
Experience partnering with business development on go-to-market initiatives in matrixed professional services firms
Strong leadership, project management, communication, and stakeholder management skills
Experience using marketing metrics, CRM systems, and marketing automation platforms
Ability to thrive in a fast-paced, matrixed organization while managing multiple priorities
Strong executive presence and presentation skills
Experience managing vendors and external partners
Experience applying AI to competitive analysis, market and audience research, segmentation, and data-driven campaign planning
Effective prompt design and ability to evaluate, refine, and quality-check AI-generated outputs
Judgment in responsible and ethical AI use, including data privacy, client confidentiality, brand safety, and governance standards
Continuous-learning mindset regarding emerging AI tools and best practices
Ability to champion practical, responsible AI adoption across the marketing team

Benefits

Comp & perks

Competitive benefits package
Bonus program for eligible roles based on individual and firm performance
Growth opportunities
Personal and professional growth
Reasonable accommodations during the recruiting and hiring process