Withings

B2B Marketing Associate

Withings

full-time

Posted on:

Location Type: Hybrid

Location: Boston • Massachusetts • United States

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About the role

  • Support the execution of integrated B2B marketing campaigns designed to generate qualified leads and drive sales pipeline
  • Assist in promoting content and campaigns targeted toward healthcare providers, health systems, and digital health organizations
  • Track, analyze, and report on campaign performance metrics to inform optimization efforts
  • Manage and maintain the company’s LinkedIn presence with a focus on engaging B2B audiences
  • Schedule and publish posts aligned with campaign priorities, industry trends, and company messaging
  • Monitor engagement and recommend strategies to improve reach and audience growth among target decision-makers
  • Assist in the setup, monitoring, and optimization of LinkedIn ad campaigns targeting healthcare and enterprise audiences
  • Collaborate on audience segmentation, A/B testing, and performance analysis
  • Support reporting on campaign effectiveness, lead generation, and ROI
  • Build and deploy targeted B2B email campaigns using Marketo
  • Support audience segmentation and personalization strategies
  • Monitor campaign performance metrics including open rates, click-through rates, and lead conversions
  • Assist in planning and executing B2B event and tradeshow strategies to support lead generation
  • Coordinate logistics, promotional materials, and on-site marketing activations
  • Travel to select industry events to support lead capture, brand visibility, and partner engagement

Requirements

  • 1–3 years of experience in marketing
  • Ability to be in the Boston office 3 days a week (M,T,TH)
  • Bachelor's degree in Marketing, Business, Communications, Advertising, Public Relations, English or related field
  • Strong writing and communication skills, with the ability to translate complex ideas into clear, compelling messaging
  • Familiarity with LinkedIn marketing and social media management
  • Experience with marketing automation platforms (Marketo preferred but not required)
  • Ability to manage multiple projects and deadlines
  • Willingness to travel occasionally for industry events
Benefits
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Family Leave (Maternity, Paternity)
  • Short Term & Long Term Disability
  • Training & Development
  • Free Food & Snacks
  • Fitness Club Reimbursement
  • Healthcare & Dependent Care FSA
  • Commuter FSA
  • Bike-to-work benefit
  • Beta Testing of our products
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingcampaign performance metricsaudience segmentationA/B testinglead generationemail campaignsLinkedIn ad campaignsmarketing automationcontent promotionROI analysis
Soft Skills
strong writing skillscommunication skillsproject managementtime managementstrategic thinkingcollaborationadaptabilityanalytical skillscreativityengagement strategies
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in CommunicationsBachelor's degree in AdvertisingBachelor's degree in Public RelationsBachelor's degree in English