Growth Marketing

• Lead all paid acquisition channels (SEA, Paid Social, YouTube, Affiliates, Display, Native Ads) to drive qualified traffic, consideration, and revenue.
• Define and execute growth strategies to meet revenue and margin targets and strengthen D2C as our primary sales channel.
• Manage and optimize a multi-million-dollar budget across key global markets.
• Analyze performance, adjust the media mix, and maximize ROAS and growth.
• Partner with Brand Marketing on digital brand awareness and product launch campaigns.
• Ensure flawless tracking, tagging, and measurement across campaigns.
• Develop creative concepts for advertising in alignment with brand guidelines.
• Continuously refine audiences and optimize paid funnel and landing pages.
• Manage and mentor a Paid Acquisition Specialist/Coordinator.
• Share best practices and align reporting with Amazon and channel marketing teams.
• Use tools including Meta Ads Manager, Google Ads, Google Sheets, Northbeam, and Motion.

Online Acquisition Manager

B2B Growth Marketing Manager

Head of Growth

Growth & Strategy Consultant – Insurance

Growth Marketing Specialist