With Intelligence

Marketing

• Develop and execute comprehensive marketing strategies for the Women’s Summits portfolio, building compelling campaigns that create urgency and drive delegate acquisition through multi-channel approaches (email, social media, digital advertising, direct outreach)
• Work closely with sales teams to build accurate, tailored prospect lists and develop targeted outreach strategies, including detailed audience research and comprehensive contact databases for LPs, GPs, investment consultants, and industry advisors
• Support outreach efforts for event sponsorship opportunities and build strategic partnerships with industry organizations to expand marketing reach and cross-promotion opportunities
• Implement and maintain marketing automation workflows throughout the conversion funnel to optimize lead nurturing, registration processes, and lead qualification routing systems
• Suggest optimizations for CRM systems, with comfort in understanding lead scoring, attendee segmentation, and pipeline management
• Identify and analyze critical behaviors and engagement patterns to guide website optimization and persona-based marketing strategies
• Conduct in-depth analysis to measure campaign effectiveness, registration conversion rates, and ROI across all channels, including attendee acquisition costs and conversion funnel optimization
• Develop comprehensive audience research, segmentation strategies, and detailed prospect profiling to identify high-value targets and improve targeting accuracy
• Implement A/B testing protocols and create detailed performance reports with actionable insights, continuously optimizing marketing processes and campaign workflows based on data-driven results
• Liaise with global teams to ensure key deliverables are met and report on campaign performance and attendee acquisition metrics
• Create compelling campaign copy and collateral, and collaborate cross-functionally to deliver event marketing deliverables

Marketing Manager