Senior Lifecycle Marketing Manager

Wistia

Senior Lifecycle Marketing Manager driving behavior-based email programs for Wistia’s video and webinar platform. Improving product adoption, feature awareness, and customer expansion through data, AI, and cross-functional partnerships.

Posted 8/10/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in email and lifecycle marketing within a B2B SaaS environment, leveraging HubSpot for segmentation and automation while utilizing AI tools to enhance program effectiveness. Proven ability to drive product adoption and customer engagement through strategic program development and cross-functional collaboration.

Highest-signal resume keywords

Email Marketing StrategyHubSpot ExpertiseAI Tools for MarketingLifecycle Program DevelopmentCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingLifecycle MarketingData AnalysisSegmentation LogicAutomation WorkflowsDynamic ContentKPI TrackingCustomer Behavior AnalysisProduct-Led GrowthEngagement Metrics

Soft Skills

Influencing SkillsUser AdvocacyCollaborationAlignment BuildingAnalytical Thinking

Tools & Technologies

HubSpotAI ToolsEmail PlatformsWebinar SoftwareMarketing Automation Tools

Industry Keywords

B2B SaaSCustomer EngagementProduct AdoptionContent RoadmapBehavior-Driven Marketing

About the role

Key responsibilities & impact

Help users discover, adopt, and realize ongoing value from Wistia’s video and webinar platform.
Own the strategy and execution of 1:many and 1:few lifecycle programs, primarily through email.
Drive product adoption, feature awareness, and cross-sell/purchase readiness across trial and customer audiences.
Build and evolve trigger-based, behavior-driven email programs.
Mine and analyze the customer database to identify underserved segments, under-engaged users, and untapped lifecycle moments.
Develop a customer delight program that rewards customers and turns them into brand advocates.
Partner with Content to identify gaps and shape the content roadmap.
Integrate lifecycle email with events, webinars, product marketing, launches, and feature releases.
Partner with Marketing Operations on HubSpot strategy and architecture.
Leverage AI tools to scale email-program sophistication, output, segmentation, and experimentation.
Define and track KPIs tied to adoption, engagement, and cross-sell readiness.
Translate customer-behavior data into recommendations for broader marketing investments.
Collaborate with Content, Growth Marketing, Growth Product, Marketing Operations, and Customer Success.

Requirements

What you’ll need

9+ years of email and lifecycle marketing experience at a B2B SaaS company.
Consistent track record of owning marketing strategy and program outcomes, not just execution.
Hands-on individual-contributor orientation.
Meaningful, practical experience using AI tools for content generation, segmentation logic, and experimentation.
Deep HubSpot expertise, including segmentation, automation workflows, dynamic content, and program-level architecture.
Ability to co-own HubSpot with a Marketing Operations partner.
Strong cross-functional influencing skills with Content, Events, Webinars, Product Marketing, and Growth Product teams.
Ability to build alignment and achieve results without direct authority.
Genuine user-advocacy mindset.
Strong analytical skills with funnel and engagement data.
Experience with adoption- and engagement-focused lifecycle programs.
Understanding of using email to build product habits and deepen customer relationships.
Experience with PLG or product-led growth motions is a meaningful plus.

Benefits

Comp & perks

Employee stock options
401k with 3% company contribution, regardless of whether you contribute
Roth 401k available
Fully paid healthcare, dental, and vision insurance premiums, including family plans
Pre-tax FSA and Dependent Care Account
16 weeks of paid parental leave
Flexible Time Off
Annual professional development stipend for courses, conferences, and more
New hire bonus to enhance home office setup
Pet insurance discount