Senior Marketing Manager – Content & Creator Strategy

wisp

Senior Marketing Manager scaling creator ecosystem for Wisp, a telehealth company focused on sexual and reproductive care. Leading influencer and UGC strategies to boost brand and performance.

Posted 5/1/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $129,000 - $176,000 per yearWebsite

About the role

Key responsibilities & impact

Own and scale Wisp’s influencer and creator strategy across organic, paid, affiliate, and gifting programs.
Build and manage a high-performing network of creators and brand ambassadors aligned with Wisp’s voice and clinical credibility.
Lead a cross-channel UGC strategy, ensuring content is optimized across social, paid media, web, and lifecycle marketing.
Partner with Growth to adapt creator content into high-performing paid assets, while managing budget and tracking ROI.
Manage and develop a small team, while partnering with Legal and Medical to ensure all content is accurate and compliant.

Requirements

What you’ll need

8–10+ years of experience in influencer marketing, creator partnerships, or brand marketing in a high-growth environment.
Experience building and scaling multi-channel creator or UGC programs that drive both brand and performance outcomes.
Deep understanding of social platforms (TikTok, Instagram, YouTube, Reddit, LinkedIn) and what makes content perform.
Strong people manager with experience leading direct reports and external partners or contractors.
Strategic and hands-on—comfortable setting vision while also writing briefs, scripts, and guiding execution.

Benefits

Comp & perks

Health insurance
Discretionary time off
Professional development opportunities
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

influencer marketingcreator partnershipsbrand marketingmulti-channel programsUGC strategycontent optimizationpaid mediabudget managementROI tracking

Soft Skills

people managementleadershipstrategic thinkingexecution guidancecollaboration