Wisp

Marketing

• Develop and execute comprehensive lifecycle marketing strategies, encompassing all stages of the customer journey (acquisition, onboarding, retention, and expansion).
• Regularly report on the performance of lifecycle marketing programs to senior leadership.
• Identify areas for improvement and make data-driven recommendations.
• Define and track key performance indicators (KPIs) to measure the effectiveness of lifecycle marketing programs.
• Set the vision and roadmap for lifecycle marketing, aligning with overall business goals.
• Collaborate with cross-functional teams (product, engineering, operations, customer success, compliance, and clinical ops) to ensure alignment and effective execution.
• Design, implement, and optimize multi-channel lifecycle marketing campaigns, flows, and transactional communications (email, in-app messaging, SMS, etc.).
• Develop and manage customer segmentation and personalization strategies.
• Conduct A/B testing and other experiments to continuously improve campaign performance.
• Analyze customer data and behavior to identify trends and insights that inform retention strategies.
• Partner with Brand Marketing team to launch patient-facing surveys to gather zero-party insights.
• Lead and develop a team of lifecycle marketing professionals.
• Foster a collaborative and results-oriented team environment.
• Stay up-to-date with the latest trends and technologies in lifecycle marketing.
• Manage and optimize the use of lifecycle marketing platforms and tools.

Senior Manager, Lifecycle Marketing