AI Marketing Manager
Wishpond (TSXV:WISH)
full-time
Posted on:
Location Type: Remote
Location: Brazil
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About the role
- Develop and execute AI‑enhanced marketing initiatives across performance marketing, lifecycle marketing, social media, and product marketing.
- Use AI tools, predictive analytics, and automation to optimise campaigns, identify growth opportunities, and support revenue‑driven objectives.
- Ensure consistent, high‑quality brand messaging across all channels, leveraging AI for content generation, testing, and personalisation.
- Build and maintain positive relationships with customers, partners, and internal teams.
- Assist in managing marketing budgets and ensuring efficient allocation through automated forecasting and performance modelling.
- Collaborate with team members and contribute to a positive, values‑driven culture.
- Implement a culture of experimentation using A/B testing, machine‑learning insights, and performance dashboards.
- Support the development of AI‑powered go‑to‑market strategies that drive product adoption and business growth.
- Contribute to marketing strategies that support overall business growth and product adoption.
- Optimise existing channels (email, social, website, paid media) using automation, segmentation, and real‑time performance insights.
- Stay current with emerging AI marketing technologies and recommend tools that improve efficiency and impact
- Other duties as assigned.
Requirements
- Proven experience planning and executing digital marketing campaigns end‑to‑end, ideally in SaaS or AI‑driven environments.
- A degree or diploma that contributes to the organisation is considered an asset.
- Strong analytical mindset with the ability to interpret data, build insights, and translate findings into actionable strategies.
- Solid understanding of digital marketing channels, AI‑powered tools, and modern marketing best practices.
- Experience with marketing automation and CRM tools
- Hands‑on experience with marketing automation platforms, CRM systems, and AI‑based marketing tools (e.g., predictive scoring, content generation, customer segmentation).
- Strong audience and market research capabilities, with an understanding of segmentation and customer‑journey best practices.
- Self-motivated with the ability to establish and maintain solid relationships through a client-first mentality.
- As part of a diverse team, the ability to work both independently and collaboratively.
- Must be technical, analytical, results-driven and have the ability to multitask in a fast-paced environment.
- Organised, administratively strong, and have solid writing, phone, and general communication skills.
- Fluent in English (spoken and written). Knowledge of a second language is considered an asset.
Benefits
- Fully remote position allowing you to work from your home anywhere in the world!
- Exciting and dynamic environment with a great leadership team
- Comprehensive training program and regular performance reviews to facilitate your success
- Competitive compensation based on experience and proven abilities
- Great referral programs with incentives and bonuses
- Unbelievable product discounts when you use our products for your own business
- A global workforce of multi-cultural and talented colleagues
- A close-knit operation with amazing growth opportunities for your personal development
- A high-growth SaaS technology company publicly traded on the TSX Venture Exchange
- Corporate headquarters in beautiful Vancouver, British Columbia, Canada
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
AI-enhanced marketingpredictive analyticsautomationA/B testingmachine learningdigital marketing campaignsmarketing automationCRM systemscustomer segmentationcontent generation
Soft Skills
analytical mindsetrelationship buildingself-motivatedcollaborativeresults-drivenmultitaskingorganisedstrong communication skillsclient-first mentalitymarket research capabilities