WISEcode

Sales

• Develop a high-quality pipeline of emerging CPG brands aligned with SMB, Mid-Market and Emerging CPG “Expo West” companies with a focus on: natural, organic, functional foods, beverages, supplements, clean-label products, and better-for-you innovations.
• Use exhibitor lists, CPG founder communities, LinkedIn, and category insights to prioritize high-fit SMB targets.
• Own entire demand generation cycle, from targeted company prospecting and initial engagement, through the entire sales process through close - then acting as the key customer point-of-contact for customer retention and growth.
• Prepare brands for pre-Expo outreach, early adopter programs, and onboarding into WISEcode’s SMB offerings.
• Deliver strong product demos tailored to founders, marketers, food scientists, and product teams at small and mid-sized CPG brands.
• Sell WISEcode’s SMB offerings, including: WISEcode “White Label” solutions, WISEcode “Code Builder”, WISEcode Food Intelligence Platform, Transparency Pledge & UPF visibility, Ingredient & Nutrition Panel verification, Influencer Code partnerships / Code Marketplace, MCP Server capabilities.
• Articulate the ROI of transparency, accuracy, and trust-building for early-stage CPG brands, using both data and mission-aligned messaging.
• Lead all pre-show engagement campaigns to secure meeting commitments ahead of the event.
• Drive signups for: Early adopter cohorts, Expo West “Code Showcase” programming, White Label Code Development, Transparency Pledge participants.
• Align closely with CRO and Marketing team to develop SMB-focused collateral, one-pagers, and category-specific demo flows.
• Build relationships with: Natural food accelerators and incubators, Nutrition, wellness, and dietetics communities, Influencers who support founder-led brands, Industry associations and non-profits promoting transparency and health.
• Maintain clean CRM data and accurate pipeline forecasting.
• Provide structured weekly updates on outreach volume, meetings, deal flow, and revenue targets.
• Collaborate with Product and GTM teams to relay SMB-specific feedback on attributes, dietary tags, ingredient issues, and category nuances.
• Engage regional and national distributors who work with Expo-West-style emerging brands to introduce WISEcode’s data, transparency, and product-validation capabilities.
• Support retailer-facing conversations where SMB brands require WISEcode-powered product verification (ingredient accuracy, UPF transparency, dietary tags, clean label positioning).

Sales Director, SMB Market

Backend Engineer

• Own architecture for major systems across backend, database/lakehouse, and application layers.
• Lead solution design for high-complexity initiatives and deliver production-ready implementations when needed.
• Define patterns, abstractions, and technical standards that increase velocity and consistency.
• Unblock teams by diagnosing issues across full-stack boundaries (Blazor → API → Postgres → data pipelines).
• Guide schema evolution, performance optimization, reliability engineering, and security considerations.
• Mentor senior engineers and elevate engineering culture through clarity, documentation, and example.
• Partner closely with product, design, CTO, data, and AI/ML teams to shape roadmap and feasibility.
• Apply AI/ML concepts to improve automation, personalization, data quality, and developer experience.

Principal Engineer – Asp.Net

Full-stack Engineer

• Define the architecture, technical vision, and long-term direction for multiple teams or entire parts of the platform
• Write exceptional code and connect the dots across products, data systems, and business goals
• Operate as both a strategist and a practitioner, translating abstract ideas into scalable technical designs
• Lead by influence, inspire alignment and excellence across teams without formal managerial control
• Mentor engineers, enforce standards of operational excellence, and drive innovation across WISEcode’s ecosystem
• Bridge the gap between strategy and tactical implementation, ensuring design choices align with organizational scalability
• Shape organizational technical roadmaps and help leadership make sound investment decisions about data models and product evolution

Principal Engineer

Software Engineer

• Lead and grow the mobile engineering team - setting the technical bar for code quality, architecture, and mobile performance.
• Own the mobile architecture across Android, iOS, and WebAssembly builds, ensuring consistency, scalability, and maintainability.
• Implement disciplined release practices through deep integration of feature flagging (LaunchDarkly), staged rollouts, and A/B testing.
• Champion an experimentation-driven culture, building robust instrumentation pipelines to measure feature impact and user behavior.
• Define and enforce mobile-backend boundaries, ensuring that Hasura and database schemas remain stable and purposeful while mobile evolves rapidly.
• Collaborate cross-functionally with Product Management and Design to create healthy push-pull dynamics that drive clarity, focus, and achievable timelines.
• Set high standards for velocity with discipline, leading by example in balancing agility, stability, and architectural integrity.
• Mentor engineers on mobile best practices, code reviews, and architectural decision-making.
• Shape the evolution of WISEcode’s mobile platform as we gradually introduce a .NET-based service layer for richer, purpose-built APIs.

Head of Mobile Engineering

Customer Success Manager

• Build and execute a Customer Success vision that blends automation, personalization, and proactive retention.
• Design and implement AI-first customer workflows using Zendesk, CRM, and internal tools to minimize manual intervention.
• Define and track core success metrics — activation, engagement, churn, NPS, and lifetime value.
• Partner with Product and Engineering to ensure customer feedback loops directly inform feature prioritization and innovation.
• Develop self-service systems, dynamic help centers, and AI knowledge bases that empower users to solve problems autonomously.
• Oversee the full customer lifecycle, from onboarding through retention, ensuring frictionless experiences at each stage.
• Collaborate with Growth, Sales, and Marketing to align customer success with acquisition and expansion strategies.
• Build and lead a lean team of customer success specialists, adding staff strategically only where automation cannot substitute.
• Represent the voice of the customer across strategic leadership discussions, ensuring customer obsession remains a WISEcode hallmark.

Customer Success Lead

Performance Marketing

• Develop, execute, and continuously improve integrated paid media strategies across Facebook, Instagram, TikTok, Pinterest, Reddit, Google Ads, and other emerging channels
• Manage search engine advertising (Google Ads and Microsoft Advertising) campaigns covering both branded and non-branded keyword strategies
• Build, monitor, and optimize all campaigns for acquisition, engagement, and ROAS objectives
• Manage external consultants for app store media placements and creative testing for Google Play and Apple App Store campaigns
• Oversee boosted organic content strategy to support overall campaign visibility and performance
• Partner with analytics and product teams to define audience segments, measure performance, and refine audience strategies based on CAC, LTV, and retention data
• Collaborate with content and creative teams to ensure consistent messaging across paid and organic placements
• Apply competitor benchmarking and platform insights to inform creative iterations and expand the audience
• Pilot and evaluate new channels to identify high-ROI opportunities for growth
• Maintain reporting dashboards for ROAS, CAC, LTV, and attribution performance
• Present campaign insights and budget recommendations to leadership for scaling growth spend efficiently

Paid Media Manager

Artificial Intelligence

• Chart a bold path forward for AI-driven B2B and B2C products
• Turn practical AI technologies into intuitive, scalable, and differentiated product experiences
• Orchestrate multiple AI components and services to deliver intelligent, adaptive user experiences
• Build and/or license MCP servers and self-describing APIs to expose proprietary nutrition data
• Evangelize an AI-first mindset across engineering, product, and business teams
• Create an environment where experimentation with AI is the norm and demonstrate AI-driven value
• Work top-down from B2B and B2C customer needs to define AI features and priorities
• Keep execution grounded in measurable outcomes and user impact, ensuring features have clear purpose
• Collaborate closely with founders and cross-functional teams to rapidly iterate and deliver consumer-facing AI features
• Provide organizational leadership to position the company as a trusted leader in AI-driven food technology

Head/Director of AI, B2B and B2C Products

Product Manager

• Utilize your in-depth understanding of consumer behavior and preferences to develop and execute unique and differentiated product strategies with strong AI and data components that disrupt the food and nutrition industry.
• Lead the mobile app and B2B dashboard product’s development lifecycle, from ideation to launch, ensuring alignment with company objectives and consumer and business feedback
• Collaborate closely with design, engineering, marketing, data engineering, ML and data analytics teams to create product roadmaps and prioritize features based on market trends, user feedback, and business goals
• Employ instrumentation, feature flag and A/B testing methodologies to continuously optimize product features, user flows, and conversion rates, making data-driven decisions to enhance the user experience
• Participate in product testing and quality assurance to ensure a high standard of performance
• Champion user-centered design principles, conducting meaningful and signal generating user research, interviews, and usability testing to gather insights and refine product designs
• Working closely with Product Design, co-develop and maintain wireframes, prototypes, and mockups to visualize and communicate design concepts effectively to internal teams and stakeholders
• Own the configuration of the CDP and define and analyze product metrics, user feedback, real-time customer behavior signal generation and market trends to iterate on existing consumer and business products and identify new features or enhancements
• Create comprehensive and well-structured documentation, including product specifications, user stories, and user guides, to ensure clear communication across cross-functional teams
• Document key decisions, feature requirements, and project updates to facilitate seamless collaboration and knowledge sharing throughout the product development lifecycle
• Research industry trends, emerging technologies, and competitor offerings to identify opportunities for differentiation and innovation, ensuring our products achieve the forefront of the market