WisdomTree, Inc.

Business Analyst – Project Manager, Website Development

WisdomTree, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $85,000 - $95,000 per year

About the role

  • Functioning as the main liaison between regional Marketing and Development teams to manage daily website projects and sprint cycles.
  • Coordinating and prioritizing website enhancement requests, bug fixes, and new feature rollouts through JIRA.
  • Leading sprint planning, backlog grooming, and standups to ensure smooth execution of web initiatives.
  • Gathering and documenting business requirements for web enhancements, marketing tools, and system integrations.
  • Translating business needs into detailed functional and technical specifications for development teams.
  • Overseeing quality assurance (QA) and user acceptance testing (UAT) to ensure deliverables meet business and compliance standards.
  • Collaborating with marketing stakeholders and developers to implement changes and monitor their impact.
  • Maintaining alignment between global and regional teams to support a consistent user experience and messaging.
  • Analyzing website performance metrics, user behavior, and conversion rates to identify optimization opportunities.
  • Recommending enhancements to improve user experience (UX), site functionality, and overall digital engagement.
  • Providing data-driven insights and recommendations to support business goals.
  • Defining and prioritizing project backlogs to ensure timely delivery of web enhancements.
  • Ensuring web solutions align with security best practices and regulatory requirements (GDPR, ADA, etc.).

Requirements

  • 5+ years of relevant experience as a Business Analyst, Project Manager, or Digital Producer in website operations or digital marketing.
  • Undergraduate degree in Business, Information Systems, Marketing, or a related field.
  • Hands-on experience with headless CMS platforms, including schema design, custom inputs, and workflow configuration; experience with complex, multi-regional, multi-lingual website setups.
  • Strong understanding of web technologies, content management systems (CMS), and digital workflows.
  • Familiarity with web analytics tools such as Google Tag Manager, Google Analytics, Adobe Analytics, or Hotjar.
  • Understanding of SEO principles and how they influence content structure and site performance.
  • Experience working in a collaborative, fast-paced environment using Agile methodologies and tools such as JIRA to manage timelines, priorities, and stakeholder communication.
  • Excellent problem-solving skills, logical reasoning, and an analytical mindset.
  • Strong organizational and interpersonal skills, with the ability to prioritize multiple requests effectively.
Benefits
  • medical, dental and vision coverage with multiple plan options;
  • health savings and flexible spending accounts;
  • employer-paid life, disability and business travel insurance;
  • 401(k) plan with company match;
  • flexible paid time off;
  • educational reimbursement programs;
  • wellness and fitness activities;
  • paid parental leave; and
  • volunteer time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
business analysisproject managementdigital marketingwebsite operationsheadless CMSschema designweb technologiesSEO principlesAgile methodologiesdata analysis
Soft Skills
problem-solvinglogical reasoninganalytical mindsetorganizational skillsinterpersonal skillsprioritizationcommunication