BaaS GTM Manager

Wirex

BaaS GTM Manager owning full sales cycle at Wirex for commercial partnerships in fintech and crypto. Nurturing partner relationships and collaborating with cross-functional teams for success.

Posted 5/17/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Ruby on RailsSwiftWeb3

About the role

Key responsibilities & impact

Proactively source and qualify inbound and outbound leads across fintech, payments, crypto, and Web3 verticals
Own the full sales cycle: outreach, discovery, proposal development, negotiation, and closing
Build and maintain a healthy, accurately forecasted pipeline in HubSpot CRM
Develop tailored commercial proposals including pricing structures, interchange revenue-share models, and integration scopes
Serve as the primary point of contact for assigned partners, ensuring high satisfaction and retention
Conduct regular business reviews and identify upsell and cross-sell opportunities, additional card programs, new payment rails, wallet infrastructure
Build trusted relationships with partner stakeholders from technical leads to C-suite
Work closely with Product, Compliance, and Engineering to translate partner requirements into actionable deliverables
Manage partner onboarding and integration tracking via Jira
Prepare and present commercial materials, pitch decks, and call briefs with the BaaS leadership team
Maintain accurate, up-to-date records in HubSpot, deal stages, contacts, and activity logging
Use AI tools (including Claude) to accelerate research, content drafting, and operational efficiency
Attend and represent Wirex at relevant industry events and conferences

Requirements

What you’ll need

Minimum 3 years in a commercial or business development role within fintech, payments, or Web3, with a clear track record of closing B2B partnerships
Solid, demonstrable understanding of Web2 financial infrastructure (neobanks, payment processors, card issuers) AND Web3 business models (crypto exchanges, DeFi, wallet providers)
Experience with card issuing, programme management, BaaS, or embedded finance, either selling it or operating within it
Working knowledge of payment rails: SEPA, SWIFT, ACH, Push-to-Card
Familiarity with compliance and regulatory frameworks for payments and digital assets in the EU/EEA, and ideally Southeast Asia or the USA
Proficient with HubSpot CRM and comfortable with project management tooling (Jira or equivalent)
Strong written and verbal communication: professional proposals, executive presentations, commercial emails
Self-starter who operates with high autonomy in a remote-first environment
Direct experience with stablecoin infrastructure, USDC, USDT, on-chain settlement, on/off-ramps
Understanding of external authorisation flows, KYC/KYB processes (e. g., SumSub), or API-driven partner integrations
An existing network of relevant contacts across the BaaS, embedded finance, or crypto infrastructure space.

Benefits

Comp & perks

Competitive salary commensurate with experience
Generous vacation allowance + Public Holidays
Paid Charity Day
Remote working and flexible hours
Annual Training Allowance
Significant opportunity for career growth at a leading fintech

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B partnershipscard issuingprogramme managementBaaSembedded financepayment railsSEPASWIFTACHstablecoin infrastructure

Soft Skills

strong written communicationstrong verbal communicationself-starterhigh autonomyrelationship buildingnegotiationpresentation skillscustomer satisfactionbusiness reviewsupselling