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Head of Sales Performance
Wing AssistantHead of Sales Performance building Wing Assistant’s AI-enabled workforce solutions sales engine. Leading inbound follow-up, sales coaching, conversion optimization, and sales technology implementation.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and managing sales performance toolkits, coaching sales teams, and implementing AI-enabled sales tools. Proven ability to enhance sales processes, improve conversion rates, and maintain CRM discipline.
Highest-signal resume keywords
Sales Performance Toolkit DevelopmentSales Team ManagementAI-Enabled Sales Tools ImplementationCRM Discipline with HubSpot or SalesforceSales Funnel Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales DevelopmentSales EnablementPipeline ConversionEmail and Chat Follow-Up SequencesObjection HandlingPerformance ManagementSales Collateral CreationData Analysis for Funnel DiagnosisCoaching Sales RepresentativesLead Management
Soft Skills
Strong Written CommunicationStrong Verbal CommunicationCoaching SkillsPerformance Feedback
Tools & Technologies
HubSpotSalesforceAI Sales ToolsConversation IntelligenceSales Automation Platforms
Industry Keywords
Inside SalesRevenue OperationsHigh-Growth StartupSaaSSales Claims Management
About the role
Key responsibilities & impact- Build the sales performance toolkit, including sequences, talk tracks, objection-handling guides, battle cards, and demo collateral
- Identify gaps in the sales motion and create tools, processes, or content to close them
- Evaluate and implement AI-enabled sales tools, conversation intelligence, and automation
- Manage and develop the inbound follow-up team, including SDRs and Sales Associates
- Conduct 1:1s, coach performance, hire as the team scales, and own the Sales Associate–Account Executive pairing model
- Establish cadence standards, ownership rules, and CRM hygiene expectations
- Manage the Sales Trainer and own onboarding and ramp-up for new sales hires
- Design, write, and A/B test email and chat follow-up sequences
- Improve reply rate, re-engagement rate, conversion, show rates, and stage-to-stage funnel performance
- Build no-show recovery and closed-lost reactivation campaigns
- Oversee channel-partner leads and opportunities, including ownership, follow-up, reporting, and performance tracking
- Review recorded calls and demos, maintain call-review coverage, and coach Account Executives
- Run calibration sessions and join live deals when representatives need support
- Own the sales knowledge base and content powering the AI sales chat assistant
- Ensure customer-facing sales claims and automated-channel information remain accurate and compliant
- Raise the quality and consistency of sales-floor performance through coaching, performance management, process improvement, and sales technology
Requirements
What you’ll need- At least 4 years of experience in inside sales, sales development, sales enablement, revenue operations, or a similar commercial role
- At least 2 years of experience managing or coaching a sales team
- Track record of building sales systems, tools, or programs from scratch
- Proven experience improving follow-up, pipeline conversion, show rates, or sales-cycle performance
- Strong understanding of inbound sales funnels, lead management, and mid-funnel conversion
- Experience coaching sales representatives on discovery, objection handling, urgency, and deal progression
- Ability to review sales calls, identify performance gaps, and provide clear, actionable feedback
- Hands-on experience building sales sequences across email, chat, SMS, or other follow-up channels
- Strong CRM discipline and experience with platforms such as HubSpot or Salesforce
- Ability to use data to diagnose funnel problems, set targets, and manage performance
- Strong written and verbal English communication skills
- Willingness and ability to work Pacific Time hours
- Preferred: experience managing SDRs or Sales Associates and Account Executives
- Preferred: experience owning sales onboarding, training, and rep ramp-up programs
- Preferred: experience building no-show recovery, closed-lost reactivation, or aged-pipeline campaigns
- Preferred: familiarity with AI-enabled sales tools, conversation intelligence, and sales automation platforms
- Preferred: experience creating sales collateral, playbooks, or enablement content adopted floor-wide
- Preferred: experience in a high-growth startup, SaaS, staffing, outsourcing, or technology-enabled services company
- Preferred: experience managing leads generated through channel partnerships
- Preferred: familiarity with compliance, sales claims management, and maintaining a customer-facing knowledge base
Benefits
Comp & perks- $125,000–$155,000 annual base salary, depending on experience
- Performance-based bonuses tied to individual and company goals
- Paid Time Off (PTO)
- Paid U.S. holidays
- Paid sick leave
- Health insurance
- Company-sponsored team events and offsites
- Clear opportunities for career advancement and expanded leadership responsibility