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Head of Sales Performance
Wing AssistantHead of Sales Performance building Wing Assistant’s AI-enabled workforce solutions sales engine. Creating sales systems, coaching teams, and improving inbound funnel conversion from follow-up through close.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and managing sales systems, tools, and processes to enhance sales performance and team effectiveness. Proficient in coaching sales teams, optimizing follow-up strategies, and leveraging data-driven insights for pipeline management.
Highest-signal resume keywords
Sales EnablementCoaching Sales TeamsBuilding Sales SequencesCRM Experience (HubSpot, Salesforce)Data-Driven Performance Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Systems DevelopmentPipeline Conversion ImprovementEmail Follow-Up SequencesObjection HandlingLead ManagementSales Performance AnalysisA/B TestingConversation IntelligenceAutomation ToolsSales Training
Soft Skills
Strong Communication SkillsCoaching AbilityPerformance Feedback
Tools & Technologies
HubSpotSalesforceAI Sales ToolsSales Scorecard
Industry Keywords
Inside SalesSales DevelopmentRevenue OperationsInbound Sales FunnelsSales Cycle Performance
About the role
Key responsibilities & impact- Build sales assets including sequences, talk tracks, objection-handling guides, battle cards, and demo collateral
- Identify gaps in the sales motion and build tools, processes, or content to address them
- Evaluate and implement AI-enabled sales tools, conversation intelligence, and automation
- Manage and develop the inbound follow-up team, including SDRs and Sales Associates
- Conduct 1:1s, coach performance, hire as the team scales, and manage the Sales Trainer
- Own sales onboarding and ramp-up for new sales hires
- Design, write, and A/B test email and chat follow-up sequences
- Manage no-show recovery, rebooking, closed-lost reactivation, and aged-pipeline campaigns
- Reduce stage-to-stage funnel drop-off
- Oversee channel-partner leads and opportunities, including ownership, follow-up, reporting, and performance tracking
- Review recorded calls and demos using a written sales scorecard
- Coach Account Executives and join live deals when representatives need support
- Own the sales knowledge base and content powering the AI sales chat assistant
- Maintain accurate customer-facing information and ensure sales claims are compliant
Requirements
What you’ll need- At least 4 years of experience in inside sales, sales development, sales enablement, revenue operations, or a similar commercial role
- At least 2 years of experience managing or coaching a sales team
- Track record of building sales systems, tools, or programs from scratch
- Proven experience improving follow-up, pipeline conversion, show rates, or sales-cycle performance
- Strong understanding of inbound sales funnels, lead management, and mid-funnel conversion
- Experience coaching sales representatives on discovery, objection handling, urgency, and deal progression
- Ability to review sales calls, identify performance gaps, and provide actionable feedback
- Hands-on experience building sales sequences across email, chat, SMS, or other follow-up channels
- Strong CRM discipline and experience with platforms such as HubSpot or Salesforce
- Ability to use data to diagnose funnel problems, set targets, and manage performance
- Strong written and verbal English communication skills
- Willingness and ability to work Pacific Time hours
Benefits
Comp & perks- $125,000–$155,000 annual base salary, depending on experience
- Performance-based bonuses tied to individual and company goals
- Paid Time Off (PTO)
- Paid U.S. holidays
- Paid sick leave
- Health insurance
- Company-sponsored team events and offsites
- Clear opportunities for career advancement and expanded leadership responsibility