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Head of Sales Performance
Wing AssistantHead of Sales Performance building Wing Assistant’s AI-enabled workforce sales engine. Leading inbound follow-up, coaching, sales systems, funnel conversion, and performance standards.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and managing sales systems, tools, and processes to enhance sales performance and conversion rates. Proficient in coaching sales teams, developing onboarding programs, and utilizing AI-enabled sales tools for improved efficiency.
Highest-signal resume keywords
Sales EnablementCoaching Sales TeamsBuilding Sales SequencesCRM ManagementPerformance Improvement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Inside SalesSales DevelopmentSales Systems BuildingPipeline ConversionFollow-Up ManagementSales CoachingData AnalysisSales AutomationLead ManagementSales Collateral Creation
Soft Skills
Written CommunicationVerbal CommunicationCoachingPerformance ManagementProcess Improvement
Tools & Technologies
HubSpotSalesforceAI Sales ToolsConversation IntelligenceSales Automation Platforms
Industry Keywords
SaaSHigh-Growth StartupSales Claims ManagementCustomer-Facing Knowledge BaseChannel Partnerships
About the role
Key responsibilities & impact- Build sales assets including sequences, talk tracks, objection-handling guides, battle cards, and demo collateral
- Identify gaps in the sales motion and build tools, processes, or content to close them
- Evaluate and implement AI-enabled sales tools, conversation intelligence, and automation
- Manage and develop the inbound follow-up team, including SDRs and Sales Associates
- Conduct 1:1s, coach performance, hire as the team scales, and manage the Sales Trainer
- Own onboarding and ramp-up for new sales hires
- Establish cadence standards, ownership rules, CRM hygiene expectations, and the pairing model between Sales Associates and Account Executives
- Design, write, and A/B test follow-up sequences across email and chat
- Manage no-show recovery, rebooking, and reactivation campaigns for aged and closed-lost opportunities
- Reduce stage-to-stage funnel drop-off and improve mid-funnel conversion
- Oversee channel-partner leads and opportunities, including ownership, follow-up, reporting, and performance tracking
- Review recorded calls and demos using a written sales scorecard
- Coach Account Executives on discovery, objection handling, urgency, and securing second calls
- Run calibration sessions and join live deals when representatives need support
- Own the sales knowledge base and content powering the AI sales chat assistant
- Ensure customer-facing sales claims and automated-channel information are accurate and compliant
- Raise sales-floor quality through coaching, performance management, process improvement, and sales technology
Requirements
What you’ll need- At least 4 years of experience in inside sales, sales development, sales enablement, revenue operations, or a similar commercial role
- At least 2 years of experience managing or coaching a sales team
- Track record of building sales systems, tools, or programs from scratch
- Proven experience improving follow-up, pipeline conversion, show rates, or sales-cycle performance
- Strong understanding of inbound sales funnels, lead management, and mid-funnel conversion
- Experience coaching sales representatives on discovery, objection handling, urgency, and deal progression
- Ability to review sales calls, identify performance gaps, and provide clear, actionable feedback
- Hands-on experience building sales sequences across email, chat, SMS, or other follow-up channels
- Strong CRM discipline and experience with platforms such as HubSpot or Salesforce
- Ability to use data to diagnose funnel problems, set targets, and manage performance
- Strong written and verbal English communication skills
- Willingness and ability to work Pacific Time hours
- Preferred: experience managing SDRs or Sales Associates and Account Executives
- Preferred: experience owning sales onboarding, training, and rep ramp-up programs
- Preferred: experience building no-show recovery, closed-lost reactivation, or aged-pipeline campaigns
- Preferred: familiarity with AI-enabled sales tools, conversation intelligence, and sales automation platforms
- Preferred: experience creating sales collateral, playbooks, or enablement content adopted floor-wide
- Preferred: experience in a high-growth startup, SaaS, staffing, outsourcing, or technology-enabled services company
- Preferred: experience managing leads generated through channel partnerships
- Preferred: familiarity with compliance, sales claims management, and maintaining a customer-facing knowledge base
Benefits
Comp & perks- $125,000–$155,000 annual base salary, depending on experience
- Performance-based bonuses tied to individual and company goals
- Paid Time Off (PTO)
- Paid U.S. holidays
- Paid sick leave
- Health insurance
- Company-sponsored team events and offsites
- Clear opportunities for career advancement and expanded leadership responsibility