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Head of Field Marketing – Events
Wing AssistantHead of Field Marketing & Events creating in-person experiences to build sales pipeline through creative, high-touch events. Leading founder-led initiatives and scaling the motion with proven results.
About the role
Key responsibilities & impact- Building a pipeline through high-touch, in-person experiences.
- Running founder-led dinners, thought leadership roundtables, conference presence at major industry events.
- Creative growth hacking around events.
- Prove the motion and the math through 6–10 small, high-signal events.
- Move into managing and scaling as results become clear.
Requirements
What you’ll need- 5+ years in field marketing, events, or in-person enterprise sales bonus for B2B SaaS or AI
- A track record of sourcing real pipeline and revenue from events, not just attendance numbers
- Creative event instincts
- Strong relationships with venues, vendors, restaurants, and conference organizers in major tech hubs (SF, NYC, Vegas, Austin, Florida)
- Comfort working directly with founders and execs
- Operator mindset
- Willingness to travel 30–50% and work nights when events demand it
- Player-coach mindset
- Experience marketing to both technical and non-technical buyers (CTOs, heads of AI/data, engineering leaders, as well as business and operations leaders)
- Existing network in the AI or enterprise SaaS ecosystem
- Background launching a field motion from zero at an earlier-stage company
- Hospitality, concierge, or high-end events background
Benefits
Comp & perks- self-directed and resourceful support
- research and ops support
- access to researchers and team resources
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
field marketingevent managementB2B SaaSAIpipeline sourcingrevenue generationevent marketinghigh-signal eventscreative growth hackinghospitality management
Soft Skills
creative instinctsrelationship buildingoperator mindsetplayer-coach mindsetcomfort with executivesadaptabilityteam collaborationstrategic thinkingcommunication skillsproblem-solving