SEO and GEO Lead
OLX
BigQueryJavaScriptPython
Performance Marketer
Wing Assistant
full-time
Posted on:
Origin: • 🇬🇧 United Kingdom
Visit company websiteSalary
💰 £70,000 - £90,000 per year
Job Level
Mid-LevelSenior
Tech Stack
BigQuerySQL
About the role
- Own multi-channel paid engine: Google Ads, Microsoft/Bing Ads, Meta, and other channels (Taboola, Outbrain, MNTN, Reddit)
- Build quarterly channel mix & budget plans tied to CAC, payback, and pipeline targets; stage tests for new networks
- Manage Google Ads & Bing: Search, PMax, Brand & Non-Brand separation, sitelinks/callouts, conversion attribution optimization
- Manage Meta campaigns: conversion/lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions
- Own tracking & data hygiene with GTM/GA4 and offline conversions to CRM (Deal Created/Won)
- Daily optimization on CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA/Deal, CAC, ROAS/pipe; run incrementality tests
- Build dashboards (StatCounter/Sheets/BigQuery) and run weekly performance stand-ups
- Brief and QA ad creative and landing experiences with Design, Copy, and CRO to improve Quality Score and conversion
- Partner with SEO to align keyword themes and minimize cannibalization
- Collaborate with Sales to tighten feedback loops on lead quality, disposition reasons, and measurement/attribution
- Own budgets, pacing, bids, keyword portfolios, RSA assets, and audience strategies
- Design, run, and analyze experiments; scale winners and expand new channels
- Maintain and improve conversion tracking (web & offline) and publish weekly reports with insights and actions
- 30/60/90: audit accounts, fix tracking, publish test plans, restructure campaigns, launch tests, implement sales loops, scale winners and expand channels
Requirements
- 5–8+ years running multi-million-$ PPC programs (B2B services or SaaS strongly preferred)
- Deep expertise in Google Ads (Search/PMax) and Bing; strong practitioner on Meta
- Proven record of turning paid traffic into pipeline & revenue, not just MQLs
- Comfortable with data: queries/pivots; StatCounter; GA4; attribution concepts (MTA, first/last-touch, simple MMM proxies)
- Hands-on with GTM/GA4, offline conversion uploads, HubSpot/Salesforce (or similar)
- Data-driven mindset, results-oriented, and able to meet high expectations
- Strong creative instincts (briefing copy/design, storyboarding short video) and landing page collaboration with CRO
- Excellent prioritization, communication, and ownership in our fast-moving environment
- Nice to have: Experience with Taboola/Outbrain, MNTN/CTV, Reddit, and programmatic pilots
- Nice to have: Basic SQL or BigQuery; script/Rule automation; budget pacing tools
- Nice to have: Experience running incrementality/geo holdout tests
