Conversion Rate Optimization Marketer, CRO
Wing Assistant
SQLWordPress
Conversion Rate Optimization Manager
Wing Assistant
full-time
Posted on:
Origin: • 🇺🇸 United States • California, Massachusetts
Visit company websiteSalary
💰 $80,000 - $120,000 per year
Job Level
Mid-LevelSenior
Tech Stack
SQLWordPress
About the role
- Build and run an experimentation engine: Create hypotheses, plan and execute tests, and ship A/B and multivariate tests across landing pages, site flows, and ads
- Optimize landing pages & forms: Improve message-market fit, UX, and page speed/Core Web Vitals; reduce drop-off on forms and booking flows
- Tighten ad-page relevance: Align creative, offers, and keywords with page copy and CTAs
- Analyze and improve funnels: Identify leaks across MQL to SQL to Deal to Won pipeline
- Gain insights: Blend GA4/Statcounter funnel data with heatmaps, session replays, polls, and user interviews; diagnose friction, ideate solutions, and implement cross-departmentally
Requirements
- 5+ years in CRO/experimentation for high-traffic, high-spend environments (B2B lead gen strongly preferred)
- Demonstrated wins improving lead-form CVR, CPL/CPA, booking rate, and SQL rate at meaningful scale
- Fluency in test design & statistics (power analysis, sequential testing/Bayesian or frequentist, stopping rules, multiple-comparison discipline)
- Hands-on with A/B tools (Convert, Google Ads Experiments, Meta A/B), analytics (GA4, StatCounter), tagging (GTM), heatmaps/session replays (Hotjar, Clarity), and CRO-friendly CMS/LP builders (WordPress/Elementor)
- Strong copy chops and an eye for UX; can brief/QA design and dev and ship fast
- Comfortable with data (pivot tables; basic SQL a plus) and Core Web Vitals implications for conversion
- Proven experience with SEO +/- GEO or willingness to learn quickly
- Willingness to work outside core discipline across channels and on messaging, ad creative, ad copy, and broader marketing projects
