Manager

• Own and run the experimentation program to turn traffic into sales pipeline and revenue
• Create hypotheses, plan and execute A/B and multivariate tests across landing pages, key site flows, and some ads
• Optimize landing pages and forms for message-market fit, UX, and page speed/Core Web Vitals
• Reduce drop-off on multi-step forms and Calendly/booking flows
• Align ad creative, offers, and keywords with page copy and CTAs to improve ad-page relevance
• Analyze funnels from MQL to SQL to Deal to Won and identify/leak fixes
• Blend GA4/StatCounter data with heatmaps, session replays, on-page polls, and user interviews to diagnose friction and drive solutions
• Partner closely with paid acquisition, web design, and Sales to implement and scale winners
• Establish experiment backlog, KPI baselines, reporting cadences, and playbooks for ongoing page-speed and UX hygiene
• Ship, scale, and document high-impact tests; mentor processes for continuous CRO across teams

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