Conversion Rate Optimization Marketer, CRO
Wing Assistant
SQLWordPress
Conversion Rate Optimization Manager, CRO
Wing Assistant
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $80,000 - $120,000 per year
Job Level
Mid-LevelSenior
Tech Stack
SQLWordPress
About the role
- Own and run the experimentation program to turn traffic into sales pipeline and revenue
- Create hypotheses, plan and execute A/B and multivariate tests across landing pages, key site flows, and some ads
- Optimize landing pages and forms for message-market fit, UX, and page speed/Core Web Vitals
- Reduce drop-off on multi-step forms and Calendly/booking flows
- Align ad creative, offers, and keywords with page copy and CTAs to improve ad-page relevance
- Analyze funnels from MQL to SQL to Deal to Won and identify/leak fixes
- Blend GA4/StatCounter data with heatmaps, session replays, on-page polls, and user interviews to diagnose friction and drive solutions
- Partner closely with paid acquisition, web design, and Sales to implement and scale winners
- Establish experiment backlog, KPI baselines, reporting cadences, and playbooks for ongoing page-speed and UX hygiene
- Ship, scale, and document high-impact tests; mentor processes for continuous CRO across teams
Requirements
- 5+ years in CRO/experimentation for high-traffic, high-spend environments (B2B lead gen strongly preferred)
- Demonstrated wins improving lead-form CVR, CPL/CPA, booking rate, and SQL rate at meaningful scale
- Fluency in test design & statistics (power analysis, sequential testing/Bayesian or frequentist, stopping rules, multiple-comparison discipline)
- Hands-on with A/B tools (Convert, Google Ads Experiments, Meta A/B)
- Experience with analytics (GA4, StatCounter) and tagging (GTM)
- Experience with heatmaps/session replays (Hotjar, Clarity)
- Experience with CRO-friendly CMS/LP builders (WordPress/Elementor)
- Strong copywriting skills and an eye for UX; able to brief/QA design and dev
- Comfortable with data (pivot tables; basic SQL a plus)
- Understanding of Core Web Vitals implications for conversion
- Proven experience with SEO and/or GEO; willingness to learn GEO if no experience
- Willingness to work across channels and on broader marketing projects as needed
- Experience managing ad budgets across Google, Meta, and LinkedIn (preferred)
- Experience with email marketing platforms, influencer or affiliate campaigns (preferred)
- Experience with marketing automation tools (Zapier, n8n, Make) and tools like Framer, PostHog (preferred)
