Marketing

• Build and run an experimentation engine: create hypotheses, plan and execute A/B and multivariate tests across landing pages, site flows, and some ads
• Optimize landing pages & forms: improve message-market fit, UX, and page speed/Core Web Vitals; reduce drop-off on multi-step forms and booking flows
• Tighten ad-page relevance: align creative, offers, and keywords with page copy and CTAs
• Analyze and improve funnels: identify leaks across MQL to SQL to Deal to Won pipeline
• Gain insights: blend GA4/Statcounter data with heatmaps, session replays, on-page polls, and user interviews to diagnose friction and implement solutions
• Partner with paid acquisition, web design, and Sales to improve conversion across customer journey
• Ship tests, scale winners, and roll out playbooks for page-speed and UX hygiene

Conversion Rate Optimization Marketer, CRO

In-House Marketing Agent

Senior Support Consultant – Technical Marketing

Lead, Solutions Marketing

Marketing Coordinator

Marketing Technologist – Enrollment Management