Conversion Rate Optimization, CRO Marketer
Wing Assistant
SQLWordPress
Conversion Rate Optimization Marketer
Wing Assistant
full-time
Posted on:
Origin: • 🇺🇸 United States • California, New York
Visit company websiteSalary
💰 $80,000 - $120,000 per year
Job Level
Mid-LevelSenior
Tech Stack
SQLWordPress
About the role
- Build and run an experimentation engine: Create hypotheses, plan and execute tests, and ship a steady cadence of A/B and multivariate tests across landing pages, key site flows, and some ads.
- Optimize landing pages & forms: Improve message-market fit, UX, and page speed/Core Web Vitals with our web developer. Reduce drop-off on multi-step forms and Calendly/booking flows.
- Tighten ad-page relevance: Align creative, offers, and keywords with page copy and CTAs.
- Analyze and improve funnels: Identify leaks across the MQL to SQL to Deal to Won pipeline.
- Gain insights: Blend GA4/Statcounter funnel data with heatmaps, session replays, on-page polls, and user interviews to diagnose friction, ideate solutions, and implement them across departments.
Requirements
- 5+ years in CRO/experimentation for high-traffic, high-spend environments (B2B lead gen strongly preferred).Demonstrated wins improving lead-form CVR, CPL/CPA, booking rate, and SQL rate at meaningful scale.
- Fluency in test design & statistics (power analysis, sequential testing/Bayesian or frequentist, stopping rules, multiple-comparison discipline).Hands-on with A/B tools (Convert, Google Ads Experiments, Meta A/B), analytics (GA4, StatCounter), tagging (GTM), heatmaps/session replays (Hotjar, Clarity), and CRO-friendly CMS/LP builders (WordPress/Elementor).
- Strong copy chops and an eye for UX; can brief/QA design and dev and ship fast.
- Comfortable with data (pivot tables; basic SQL a plus) and Core Web Vitals implications for conversion.
- Proven experience with SEO +/- GEO
- If no GEO experience, to have willingness to learn quickly and putting learnings into actions
- Willingness to work outside of your core discipline, across channels and work on messaging, propositions, etc. as needed on ad creative, ad copy, etc.
- Willingness to work on marketing projects that may fall outside the scope of conversion rate optimization projects
