Growth Marketing Lead
Wing Assistant
Head of Growth Marketing
Wing Assistant
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $120,000 - $180,000 per year
Job Level
Lead
About the role
- - Launch and scale high-performing campaigns across Google, Meta, YouTube, LinkedIn, TikTok, Reddit, and programmatic platforms
- - Own paid acquisition end-to-end, from keyword research and bid strategy to creative testing and conversion optimization
- - Implement and maintain attribution models, UTM governance, and multi-touch tracking to ensure accurate CAC and ROAS measurement
- - Rapidly test and iterate growth experiments across paid, SEO, and organic channels to unlock new scalable acquisition levers
- - Design and optimize full-funnel user journeys, from ad click to activation, upsell, and retention
- - Monitor SEO performance using tools like Google Search Console, SEMrush, or Ahrefs; iterate on content and structure for optimized search visibility
- - Build high-converting landing pages (Framer preferred), and run A/B & multivariate tests to improve conversion rates
- - Analyze behavioral data (via GA4, PostHog) to identify friction points, improve UX, and boost conversion
- - Define innovative content and GTM strategies. Collaborate across product, content, and sales to ensure marketing alignment and positioning consistency
- - Write high-converting, SEO-optimized copy for ads, landing pages, and long-form content (e.g. blogs, case studies, guides)
- - Own organic content engine: keyword research, topic clustering, publishing, and backlink outreach
- - Work with designers to produce high-performing ad creatives across static, video, and motion using tools like Figma, Canva, and CapCut
- - Build and manage lifecycle flows across onboarding, retention, upsell, winback, and referrals
- - Own email infrastructure setup and health: segmentation, deliverability (SPF, DKIM, DMARC), and cold-to-warm sequences that nurture leads via education and value
- - Design personalized drip campaigns based on behavior, usage, and funnel stage
- - Connect CRM with product and ad platforms to trigger real-time retargeting and lead nurturing campaigns
- - Design and run scrappy, low-cost acquisition experiments to unlock new channels and reduce CAC, validating and scaling what works
- - Own co-marketing partnerships, affiliate/influencer campaigns, community-led growth loops, and thought leadership efforts
- - Support hiring, documentation, and team processes as we grow
Requirements
- - You’ve taken a B2B SaaS from $0 to $1–5M ARR
- - You can show case studies with measurable impact across CPC, CVR, CAC, pipeline, MRR
- - You move from idea to launch in days, not weeks
- - 5+ years in digital marketing with a strong focus on B2B SaaS performance marketing
- - Deep understanding of marketing fundamentals, analytics, and experimentation
- - Demonstrated ability to leverage AI tools to speed up execution
- - Proven track record managing meaningful ad budgets across Google, Meta, and LinkedIn
- - Experience optimizing funnels and landing pages using CRO best practices
- - Experience with email marketing platforms, influencer or affiliate campaigns
- - Proven track record in SEO strategy, content production, and performance measurement
- - Hands-on with tools like GA4, Framer, PostHog, and campaign managers (Google, Meta, LinkedIn)
- - Excellent copywriting and design instincts, with the ability to create or direct the development of high-quality marketing assets
- - Experience with marketing automation platforms such as Zapier, n8n, Make, or similar tools
