Digital Marketing Intern
Welldoc
CloudWordPress
Director, Digital Marketing Performance
Window Nation
full-time
Posted on:
Location Type: Hybrid
Location: Fulton • Maryland • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Develop and execute comprehensive paid media strategies across multiple platforms, including Google Ads (Search, Display, YouTube, Demand Gen), Bing Ads, Meta (Facebook/Instagram), Amazon Prime, Nextdoor, Thumbtack, Angi, and other relevant advertising networks
- Lead, mentor, and manage a team of paid media specialists, providing guidance, performance feedback, and professional development opportunities
- Manage relationships with external advertising agencies and vendors, ensuring alignment with company goals and optimal performance delivery
- Establish team goals, KPIs, and performance standards; conduct regular one-on-ones and performance reviews with direct reports
- Collaborate with internal stakeholders to develop annual paid media budgets and strategic planning initiatives
- Oversee the creation and optimization of PPC campaigns, ad groups, and creative assets across all paid channels, ensuring alignment with marketing objectives and target audience(s)
- Conduct and direct advanced keyword research and competitive analysis to identify valuable opportunities and improve campaign performance
- Forecast monthly performance across all channels and manage budget allocations, pacing, and bid strategies to effectively achieve campaign goals
- Monitor and analyze campaign performance across platforms, providing regular reports, actionable insights, and strategic recommendations to maximize ROAS
- Design and implement A/B testing frameworks and experimentation roadmaps to improve ad copy, ad relevance, landing pages, quality scores, and conversion rates; provide comprehensive post-mortem analyses
- Partner with cross-functional teams, including SEO, CRO, Web Development, and Creative, to ensure campaign to landing page alignment and effectiveness
- Work closely with the SEO Manager to ensure paid and organic search strategies are complementary and maximize overall search visibility
- Collaborate with the Conversion Rate Optimization Manager to align paid traffic strategies with landing page testing and optimization initiatives
- Communicate campaign performance, insights, and recommendations to senior leadership and stakeholders
- Stay current with industry trends, platform algorithm updates, emerging paid media tools and techniques, privacy regulations, and advertising guidelines, ensuring full compliance
- Evaluate and recommend new advertising platforms, technologies, and partnership opportunities
- Share knowledge and best practices with the broader marketing team to elevate overall digital marketing capabilities
Requirements
- Bachelor's degree in marketing, business, or a related field
- Minimum of 7 years of hands-on experience in managing paid media campaigns across search, social, display, and video platforms
- Minimum of 3 years of experience in a leadership or management role, including direct reports and/or agency management
- Proven experience managing paid media budgets of $1M+ monthly across multiple channels
Benefits
- Competitive pay and performance-based bonus opportunities
- Full benefits package including medical, dental, vision, life, and 401(k) retirement options
- Paid time off
- Growth opportunities within a rapidly expanding company
- A supportive team culture where your contributions matter!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Google AdsBing AdsMeta AdsAmazon Prime AdsPPC campaign managementkeyword researchcompetitive analysisA/B testingbudget managementperformance analysis
Soft skills
leadershipmentoringcommunicationcollaborationstrategic planningperformance feedbackteam managementinsight generationproblem-solvingstakeholder management
Certifications
Bachelor's degree in marketingBachelor's degree in business