Lifecycle Marketing Manager
Felix
Cloud
Associate Digital Marketing Manager
Willowtree, LLC
full-time
Posted on:
Location Type: Hybrid
Location: Columbus • Ohio • 🇺🇸 United States
Visit company websiteSalary
💰 $70,000 - $94,000 per year
Job Level
JuniorMid-Level
Tech Stack
Cloud
About the role
- Support complex strategy and execution projects across a variety of client apps and tools in the MarTech landscape (Braze, Adobe Experience Platform, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, Punchh)
- Help provide ongoing coaching and mentorship through documentation and training
- Collaborate on discovery engagements to learn clients’ business goals and determine optimal marketing tech stacks and tactics
- Drive client success and satisfaction by joining ongoing marketing service engagements, including push and email campaigns, outcomes-based analytics, and data reporting to demonstrate ROI
- Provide feedback to internal teams on creative asset and content development
- Resolve a wide range of customer inquiries from basic education to technical operations
- Develop and launch multi-channel marketing strategies to improve engagement, conversion, and retention metrics
- Collaborate with technology vendors to develop customized marketing solutions for clients
- Analyze integrated marketing performance by audience segment and make adjustments to optimize customer experience, personalization, and relevance
Requirements
- 1- 2+ years of professional experience in a client-facing marketing strategy role
- Demonstrated proficiency in deploying campaigns in Braze and other customer engagement platforms
- Experience successfully developing and supporting multi-phase projects with diverse stakeholders
- You’ve collaborated on diverse, cross-functional teams
- Excellent written and verbal communication skills
- Proficient in HTML/CSS for emails, landing pages, content cards, and in-app messages
- You’ve successfully planned and deployed integrated digital marketing or communications campaigns to drive acquisition, increase retention, or improve customer long-term value
- Extensive knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc.
- You can present complex ideas to clients and team members in a compelling and energetic way
- You’re empathetic to client needs and can help find solutions if problems arise
Benefits
- Healthcare benefits - Medical, Vision, Dental
- 401K matching
- Employee Share Purchase Plan
- Competitive PTO Policy
- Employee Assistance Program (EAP)
- Life & Disability Insurance
- And more!
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
HTMLCSSBrazeAdobe Experience PlatformMarketoSegmentmParticleBranchAppsflyerAmplitude
Soft skills
coachingmentorshipcollaborationcommunicationproblem-solvingempathypresentationclient successsatisfactionfeedback
