Director of MarTech – Workfront
Bounteous
Cloud
Growth Marketing Manager
Willowtree, LLC
full-time
Posted on:
Origin: • 🇺🇸 United States • Massachusetts, North Carolina, Ohio, Virginia
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Lead complex strategy and execution projects across a variety of client apps and tools in the MarTech landscape with tools like Braze, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh.
- Working experience with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO), OR Adobe Campaign is required.
- Drive ongoing client success and satisfaction by determining the scope of various engagements and communicating regularly with various stakeholders
- Coach project teams and mentor the Growth team to ensure client success, with a specific emphasis on leveraging Adobe Experience Platform applications.
- Lead discovery engagements to learn our clients’ business goals and determine their optimal marketing tech stacks, particularly focusing on the implementation and utilization of Adobe Experience Platform applications.
- Train clients on how to use their marketing technology stack, including Adobe tools, and advise on best practices for optimization and scaling
- Lead ongoing marketing service engagements with clients, including push and email campaigns, outcomes-based analytics, and data reporting to demonstrate ROI
- Provide feedback to internal teams on creative assets and content development
- Resolve a wide range of customer inquiries from basic education to technical operations, specifically related to Adobe Experience Platform applications
- Develop and launch multi-channel marketing strategies to improve engagement, conversion, and retention metrics, leveraging Adobe Experience Platform applications
- Collaborate with technology vendors to develop customized marketing solutions for clients, with a focus on Adobe technologies
- Analyze integrated marketing performance by audience segment and make adjustments to optimize customer experience, personalization, and relevance, using insights from Adobe Experience Platform applications.
- Travel to client offices as needed
Requirements
- 3+ years of professional experience in a client-facing marketing strategy role, with extensive experience in Adobe Experience Platform applications (AEP, CDP, AJO, CJA).
- Demonstrated proficiency in deploying campaigns in customer engagement platforms
- Experience successfully developing and leading multi-phase projects with diverse stakeholders, particularly those involving Adobe Experience Platform (AEP) applications.
- You’ve led diverse, cross-functional teams and have coached and mentored team members
- Excellent written and verbal communication skills
- Proficient in HTML/CSS for emails, landing pages, content cards, and in-app messages
- You’ve successfully planned and deployed integrated digital marketing or communications campaigns to drive acquisition, increase retention, or improve customer long-term value, utilizing Adobe Experience Platform (AEP) applications.
- Extensive knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc., with a focus on Adobe Experience Platform (AEP) applications
- You can present complex ideas to clients and team members in a compelling and energetic way
- You’re empathetic to client needs and can help find solutions if problems arise, especially those related to Adobe Experience Platform (AEP) applications.
