Product Marketing Manager, Ecommerce

Willow

Product Marketing Manager at Willow driving marketing strategies for ecommerce product launches and positioning. Collaborating across teams to optimize launches in a fast-paced startup environment.

Posted 5/4/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and manage go-to-market strategies for new products, product extensions, and feature launches.
Translate product and business strategy into clear marketing plans, messaging frameworks, and launch timelines.
Partner with the SVP of Marketing to define positioning, messaging, and launch narratives.
Own cross-functional launch planning and coordination across marketing, product, operations, and patient services.
Manage launch timelines and ensure marketing deliverables stay aligned with overall product and operational readiness.
Coordinate deliverables across marketing teams including creative, brand, copy, lifecycle marketing, and digital marketing.
Conduct market analysis, competitive research, and customer insights to inform product positioning and growth opportunities.
Identify market opportunities and help translate insights into actionable product or messaging recommendations.
Track launch performance and conduct post-launch analysis, identifying opportunities to optimize messaging, positioning, or growth strategy.
Support the evaluation of new product ideas or business opportunities by grounding concepts in market research, data, and customer insights.
Participate in founder and leadership discussions related to new initiatives and ensure key strategic decisions are translated into actionable plans.

Requirements

What you’ll need

4-8+ years of experience in product marketing, go-to-market strategy, or growth marketing
Experience launching physical consumer products (ecommerce, supplements, skincare, wellness, or consumer health strongly preferred)
Experience working in high-growth startups or fast-paced environments
Strong cross-functional project management and organizational skills
Ability to translate complex product ideas into clear messaging and positioning
Strong analytical thinking and comfort with market research and performance analysis
Excellent communication skills with the ability to collaborate across teams and levels of leadership
Ability to manage multiple launches and priorities simultaneously
Strategic thinker who can connect product, brand, and growth

Benefits

Comp & perks

Flexible hours with meetings taking place in EST
Work wherever you choose
Fun and casual work environment
Employee engagement activities and virtual gatherings
We are a diverse, global team! 🌍

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

go-to-market strategyproduct marketingmarket analysiscompetitive researchcustomer insightslaunch performance trackingpost-launch analysismessaging frameworksproduct positioninggrowth strategy

Soft Skills

cross-functional project managementorganizational skillsanalytical thinkingcommunication skillscollaborationstrategic thinkingability to manage multiple prioritiestranslating complex ideasactionable planningleadership collaboration