Willow

Marketing Manager

Willow

full-time

Posted on:

Location Type: Remote

Location: Washington • United States

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About the role

  • Develop and execute marketing strategies to support business goals and grow brand visibility.
  • Write, edit, and review content across all channels—LinkedIn, blog, website, pitch decks, press releases, and customer materials.
  • Partner with sales, product, and leadership teams to create and maintain compelling marketing collateral and pitch decks.
  • Collaborate with internal stakeholders and manage external contractors (e.g., designers, web developers, PR consultants) to deliver quality outcomes on time.
  • Lead customer marketing initiatives, creating case studies, coordinating testimonials, and developing campaigns to strengthen engagement
  • Support and help coordinate key marketing functions and events, including webinars, trade shows, and customer experiences.
  • Track marketing performance metrics and present insights to inform strategy.

Requirements

  • 5+ years of marketing experience, ideally in a B2B technology or SaaS environment with hands on Product or Revenue Marketing
  • Experience with ecosystem marketing and co-marketing campaign execution with partners
  • Proven ability to own end to end campaign execution, including from brief and ideation through launch, optimization and reporting.
  • Ability to craft compelling brand narratives that clearly articulate value and differentiation (story-driven positioning that resonates with buyers vs. feature marketing)
  • Demonstrated ability to manage external contractors and creative vendors to deliver projects.
  • Hands on experience with marketing automation and CRM platforms (Marketo and Dynamics)
  • A collaborative, proactive, and adaptable mindset, excited by a dynamic and fast-paced scale-up environment.
Benefits
  • Flexible working arrangements
  • Remote/hybrid working where applicable
  • Competitive salary banding based on the work you do
  • Embracing parenthood with parental leave
  • Benefits insurance covering medical, dental, vision, life and disability
  • 401K retirement plan with employer matching
  • 20 days PTO plus public holidays
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategiescontent writingcampaign executionbrand narrativesmarketing performance metricscase studiescustomer engagement
Soft Skills
collaborationproject managementadaptabilityproactivitycommunication