Data Analyst

WillHire

Digital Content Data Analyst at Workday managing end-to-end analytics for content marketing. Using various tools to optimize campaigns and improve customer experiences.

Posted 6/17/2026full-timePleasanton • California, Massachusetts • 🇺🇸 United StatesMid-LevelSenior💰 $118,600 - $177,800 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Determining strategic goals and direction for Content Marketing using data and analysis
Owning and managing the end-to-end analytics process for Content Marketing, including data collection, reporting, and insight generation across platforms such as Adobe Analytics, Sigma, ContentSquare, BrandWatch, and Google Search Console
Delivering quarterly analytics reviews that include blog performance, goal tracking, and strategic recommendations for upcoming quarters and annual planning
Representing Content Marketing in cross-functional discussions related to a Corporate Communications analytics framework
Collaborating with the broader Marketing Insights Systems Orchestration team on cross-functional projects and data initiatives
Transforming raw data into clear, compelling narratives that inform content strategy and help partners across Marketing understand performance trends

Requirements

What you’ll need

5+ years of related experience in data analytics, digital analytics, or a similar role
Experience with Adobe Analytics or a similar web analytics platform
Experience working with data warehousing tools such as Snowflake or similar platforms
Skilled in data analysis, with experience inspecting, cleansing, transforming, and modeling data to discover useful information and support decision-making, using tools and techniques such as statistical analysis, data visualization, and SQL
Experienced in analytical thinking, with the ability to break down complex data into fundamental parts, identify patterns and trends in datasets, and apply logical reasoning to solve problems and inform strategy
Proficient in data operations, with an understanding of the collection, processing, storage, and distribution of data, including experience improving data quality and implementing effective data governance practices
Knowledgeable in business analysis, with the ability to evaluate organizational operations, interpret data to identify areas for improvement, and provide recommendations that support strategic planning and decision-making
Experienced in data transformation, with the ability to convert data from one format or structure into another, clean and standardize data for analysis, and design effective transformation workflows
Capable of sound decision making, with the ability to evaluate multiple options, assess potential outcomes, and select the best course of action to support content marketing goals and operational improvements
Excellent communication skills, both verbal and written, with the ability to present complex data findings clearly to diverse audiences and collaborate effectively across teams

Benefits

Comp & perks

Workday Bonus Plan
Role-specific commissions/bonuses
Annual refresh stock grants

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data analyticsdigital analyticsdata warehousingAdobe AnalyticsSnowflakestatistical analysisdata visualizationSQLdata transformationdata governance

Soft Skills

analytical thinkingdecision makingcommunicationcollaborationproblem solving