Define and shape the global integrated CIO campaign plan, positioning Workday as the definitive leader in enterprise AI.
Translate a complex matrix of technologies—platform, applications, AI infrastructure, and agentic capabilities—into a single, cohesive market story.
Partner with Solutions Marketing, Product Marketing, and Creative to develop messaging hierarchies, campaign themes, and aligned creative that simplify complexity and differentiate Workday in a crowded AI landscape.
Ensure the narrative connects innovation to tangible CIO outcomes (e.g., governance, security, developer velocity, and enterprise-wide orchestration).
Orchestrate a globally aligned, multichannel GTM approach across digital, content, field, and partner channels—ensuring a seamless, connected customer experience.
Lead campaign enablement so teams understand what to say, how to say it, and when it shows up in the market—supported by clear messaging, guidance, and toolkits.
Act as the strategic hub across Marketing, aligning Product Marketing, Brand, Creative, Digital, Field, and Regional teams to a unified plan and integrated campaign calendar.
Partner closely with global field teams to ensure campaigns support priority motions, goals, and pipeline outcomes.
Oversee how the campaign shows up across from awareness through demand, across all priority channels and regions.
Identify content gaps and influence the development of high-impact assets that bring the CIO narrative to life.
Build and influence differentiated content that drives brand love and generates demand, partnering with solutions marketing, content teams, customer advocacy, and external thought leaders and partners.

Requirements

10+ years of experience leading global B2B marketing or GTM campaigns, ideally in enterprise technology, AI, or technology-enabled professional services.
5+ years working in a complex, matrixed organization.
8-10+ years of proven experience marketing to CIOs, developers, or technical buyers, and/or leading campaigns for enterprise IT audiences.
Strong understanding of enterprise technology trends, including AI, platforms, and cloud ecosystems.
Proven experience and understanding of key technologies in a modern B2B marketing tech stack (e.g., Salesforce, Marketo, Tableau, Integrate, or comparable tools).

Benefits

Workday Bonus Plan
Role-specific commission/bonus
Annual refresh stock grants
Flexible work arrangements

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingGTM campaignsenterprise technologyAIcloud ecosystemscampaign enablementcontent developmentmessaging hierarchiesdigital marketingcustomer experience

Soft Skills

strategic planningcollaborationinfluencecommunicationleadershiporganizational skillscreativityproblem-solvingadaptabilitystakeholder management