WillHire

Head of Event Marketing – Adaptive Planning

WillHire

full-time

Posted on:

Location Type: Hybrid

Location: New York City • Illinois • Massachusetts • United States

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Salary

💰 $166,500 - $249,700 per year

Job Level

Lead

About the role

  • Build, define, and lead Adaptive Planning’s global event strategy and portfolio
  • Oversee the full spectrum of events, including field marketing executive programs, third-party conferences, and Adaptive-owned flagship events
  • Build and lead a small, high-performing global team and establish a scalable, high-impact event program
  • Partner closely with Sales, Customer Success, Growth Marketing, and Product Marketing to ensure events directly contribute to pipeline creation, deal acceleration, customer retention, and advocacy

Requirements

  • 10-12 years of event marketing experience in B2B SaaS, enterprise technology, or a related industry
  • Proven experience owning and executing global event programs, including field events, executive programs, conferences, and third-party sponsorships
  • Experience building, managing, and developing high-performing teams
  • Demonstrated ability to drive pipeline, revenue impact, or measurable business outcomes through events
  • Strong executive presence and ability to partner effectively with senior Sales, Marketing, and Customer Success leaders
  • Experience operating in a fast-paced, high-growth, and highly cross-functional environment
  • Strategic mindset paired with willingness to be hands-on and execution-focused
Benefits
  • Workday Bonus Plan or a role-specific commission/bonus
  • Annual refresh stock grants
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event marketingglobal event programsfield eventsexecutive programsconferencesthird-party sponsorshipspipeline creationrevenue impactbusiness outcomes
Soft Skills
leadershipteam managementexecutive presencepartnershipstrategic mindsethands-on executioncross-functional collaboration