Marketing Manager, Ad Sales

Wiley

Marketing Manager driving managed advertising business, from content creation to sales enablement. Collaborating closely with sales, product, and data teams for effective pipeline management.

Posted 7/9/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSenior💰 £44,800 - £64,133 per yearWebsite

About the role

Key responsibilities & impact

Own the positioning and messaging for Managed Ad Sales
Plan and run demand generation campaigns across email, paid, web, and events
Create content that sells: landing pages, case studies, one-pagers, decks, and thought leadership
Lead account-based marketing for priority advertiser accounts
Equip the sales team with tools to close: pitch decks, battlecards, objection handling
Partner across sales, product, and data teams to keep messaging accurate and aligned
Measure campaign performance, pipeline influence, and conversion to optimize efforts

Requirements

What you’ll need

Five or more years of B2B marketing experience, ideally spanning media, advertising, data, or healthcare and life sciences
Strong writing and storytelling skills, with the ability to turn complex, data-rich offerings into resonating copy
Hands-on experience with marketing automation, CRM (Salesforce preferred), and ABM platforms
Analytical mindset, fluent in pipeline metrics and attribution
Comfortable using data for investment decisions
Collaborative style that earns trust with sales and product partners
Experience marketing an advertising, media, or audience-data product is nice to have
Familiarity with programmatic advertising, adtech, or martech ecosystems is nice to have
Exposure to pharma, life sciences, or the broader healthcare market

Benefits

Comp & perks

Meeting-free Friday afternoons allowing more time for heads down work and professional development
Robust body of employee programming facilitating a wide range of opportunities to foster community, learn, and grow
Committed to fair, transparent pay and providing competitive compensation
Comprehensive benefits package

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Demand Generation CampaignsContent CreationPipeline MetricsConversion OptimizationStorytelling Skills

Soft Skills

Collaborative StyleTrust Building