Marketing Manager

Wiley

Marketing Manager developing and executing innovative marketing campaigns for higher education chemistry and business markets. Collaborating with Sales, Editorial, and Product Design to drive revenue growth.

Posted 7/3/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $69,700 - $99,967 per yearWebsite

About the role

Key responsibilities & impact

Create and manage strategies and implement tactics that showcase the value of Wiley’s courseware products for the higher education chemistry and business markets
Develop and execute annual marketing plans with measurable goals and objectives
Track the effectiveness of tactics and strategies by regularly analyzing results and taking action to improve performance
Create go-to-market strategies, sales tool kits, messaging templates, and other collateral and sales enablement pieces
Work with Sales and Customer Success to effectively engage with chemistry and business instructors
Create account-based strategies and track top target lists for new products and features
Interact with chemistry and business instructors through conferences, conversations, and social media
Partner with Research colleagues to conduct surveys with instructors and students
Test and validate value propositions in the field with individual interviews and live focus groups
Develop and implement market development strategies to create awareness, engagement, and leads for new products
Build and maintain competitive landscapes
Create differentiated value propositions and positioning for products
Demonstrate the use of tools through customer calls and presentations
Develop relationships with authors and advocates while identifying new advocates, thought leaders, partners, and influencers
Manage webinars, trade shows, and other events for the chemistry and business markets.

Requirements

What you’ll need

BA or BS degree, preferably in business or marketing
3 + years of successful experience in marketing or selling technology products
Experience with higher education technology products is a plus
Analytical skills that lead to effective product management
Strong writing, communication, and technology presentation skills
Strong experience with CRM, preferably Salesforce
Experience with digital marketing tools for marketing automation, website management, and events is a plus
Excellent analytical skills and judgment to identify and prioritize opportunities
Highly motivated, achievement-oriented, and capable of juggling multiple priorities
Strong leadership skills to effectively manage campaigns and sales enablement activities
Ability to influence people in other functional areas
Must be willing to travel to several conferences a year.

Benefits

Comp & perks

meeting-free Friday afternoons
professional development opportunities
comprehensive benefits package

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Marketing Plan ExecutionSales EnablementAccount-Based StrategiesCompetitive AnalysisValue Proposition Development

Soft Skills

Strong Communication SkillsInfluencing SkillsAchievement-OrientedMulti-Priority Management