Website Content Strategist

Wiley

Website Content Strategist managing content strategies for Wiley's website, focusing on inbound marketing and SEO optimization. Coordinating decentralized content creation and ensuring brand alignment across teams.

Posted 6/27/2026full-timeHoboken • New Jersey • 🇺🇸 United StatesMid-LevelSenior💰 $89,100 - $127,700 per yearWebsite

About the role

Key responsibilities & impact

Own the website content strategy with a clear inbound marketing lens ensuring content actively attracts, engages, and converts target audiences rather than just informing them
Develop and maintain website content architecture, including topic clusters and pillar content frameworks that drive organic discovery and support the full customer journey
Manage a comprehensive content calendar integrating assets from brand, LoB, and creative studio teams
Collaborate with the Web Experience Optimization team on cross-linking strategies that maximize content visibility, improve site authority, and guide users toward conversion
Identify content gaps and coordinate with the right teams to fill them particularly in high-intent areas of the site
Collaborate with the website team to implement SEO best practices across the site, with a focus on driving measurable organic traffic growth
Track, analyze, and report on content performance, using insights to continuously optimize what’s working and fix what isn’t
Partner with the digital marketing and web team, including UX, to co-develop page templates, content briefs, and structural guidelines that make it easy for LoB marketers to build campaign pages consistently and at scale
Establish and maintain content governance standards across the site, ensuring that decentralized page creation by LoB teams doesn’t come at the cost of brand alignment, or user experience

Requirements

What you’ll need

Proven experience in website content strategy, content operations, or digital marketing with a demonstrated focus on inbound or organic growth
Strong understanding of SEO best practices and a working familiarity with AEO concepts (answer optimization, structured content, AI search visibility)
Experience working in decentralized content environments and comfortable setting standards and enabling others, not just executing yourself
Demonstrated ability to develop and execute customer journey-informed content strategy, including topic clustering and pillar content approaches
Experience working with content management systems (CMS) and digital asset management systems (DAM)
Analytical mindset who is comfortable using data to make decisions, report on performance, and optimize continuously
Excellent project management, communication, and cross-functional collaboration skills
Strategic thinker who can connect website content initiatives to broader marketing objectives and business outcomes

Benefits

Comp & perks

Health insurance
Flexible working hours
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

website content strategycontent operationsdigital marketingSEO best practicesAEO conceptstopic clusteringpillar contentcontent management systemsdigital asset management systemsdata analysis

Soft Skills

project managementcommunicationcross-functional collaborationstrategic thinkinganalytical mindset