Senior Director, Product Marketing – Customer Insights, AI & Data Analytics

Wiley

Senior Director of Product Marketing & Customer Insights leading AI and data product strategy. Focused on market understanding and customer insights to drive Wiley's offerings.

Posted 6/11/2026full-timeHoboken • New Jersey • 🇺🇸 United StatesLead💰 $160,500 - $236,233 per yearWebsite

About the role

Key responsibilities & impact

Responsible for ensuring that what Wiley builds, how it is positioned, and how it is sold is grounded in rigorous market understanding and genuine customer insight
Develop and own compelling value propositions, messaging frameworks, and positioning for Wiley's AI&DA product portfolio
Lead go-to-market strategy and execution for new product launches, feature releases, and entry into new verticals
Provide strategic input into pricing, packaging, and bundling decisions alongside Product and Commercial leadership
Oversee the build and maintenance of a suite of sales enablement materials
Partner with Demand Generation and Content teams to ensure that campaigns are grounded in strong product and market insight.
Define and track key product marketing metrics including pipeline contribution, win/loss trends, sales enablement adoption, and pilot-to-contract conversion rates
Oversee the Voice of Customer (VoC) programme across the customer lifecycle
Own win/loss analysis as a formal research function and commission primary and secondary market research

Requirements

What you’ll need

Master's degree in Marketing, Business, or related field; MBA required
15+ years of progressive product marketing leadership with 8+ years in senior executive roles
Proven track record of leading large product marketing organizations and achieving exceptional revenue growth
Executive-level strategic thinking and advanced business leadership capabilities
Exceptional communication, presentation, and executive presence
Extensive experience collaborating with C-level executives and board-level stakeholders
Advanced expertise in enterprise product marketing strategy, market leadership, and revenue optimization
Proven ability to drive large-scale organizational transformation and lead through significant change
Strong financial leadership and experience managing substantial product marketing investments
Expert knowledge of advanced market research, competitive intelligence, and strategic product development
Demonstrated success in building and leading high-performing senior executive teams
Global market expertise and international business development experience.

Benefits

Comp & perks

Health insurance
401(k) matching
Paid time off
Flexible work hours
Professional development opportunities
Meeting-free Friday afternoons

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingmarket researchcompetitive intelligencerevenue optimizationgo-to-market strategysales enablementpricing strategyproduct positioningvalue propositionsmetrics tracking

Soft Skills

strategic thinkingexecutive presencecommunicationpresentationcollaborationleadershiporganizational transformationchange managementteam buildingstakeholder engagement

Certifications

MBA