Paid Ads Manager

Wiley

. Plan, schedule, and execute paid ads campaigns across platforms (e.g., Meta, LinkedIn, YouTube, Google, Bing), ensuring alignment with campaign objectives and budget allocations .

Posted 5/21/2026full-timeRemote • North Carolina • 🇺🇸 United StatesMid-LevelSenior💰 $58,000 - $81,200 per yearWebsite

About the role

Key responsibilities & impact

Plan, schedule, and execute paid ads campaigns across platforms (e.g., Meta, LinkedIn, YouTube, Google, Bing), ensuring alignment with campaign objectives and budget allocations
Manage paid ads budgets, monitor performance, and optimize campaigns to meet cost-efficiency and revenue contribution targets
Grow owned audience assets, including YouTube subscribers and retargeting audiences, through structured campaign strategies and ongoing optimization
Lead testing of new paid ads channels and formats, documenting performance benchmarks and providing clear recommendations for future investment
Analyze campaign performance and produce structured insights, including cost-per-acquisition comparisons and channel effectiveness reporting
Maintain consistent UTM tracking standards across all campaigns and support integration of paid media performance into broader attribution and reporting frameworks
Support YouTube content distribution, retargeting strategy execution, and troubleshooting across paid platforms (e.g., Meta account issues)
Contribute to the development of automated reporting dashboards and processes to improve campaign visibility and reduce manual reporting effort
Support and execute dedicated audience growth initiatives, partnering with the Director and wider marketing team to scale acquisition across owned channels (e.g., YouTube, retargeting audiences, newsletters) and reduce reliance on third-party media

Requirements

What you’ll need

Experience managing paid ads campaigns across platforms such as Meta (Facebook/Instagram), LinkedIn, Google ads
Strong understanding of digital marketing metrics, including CPC (Cost per Click), CPA(Cost per Acquisition), CTR (Click-through-rate), and ROI (return on investment)
Experience with campaign budget management and performance optimization
Knowledge of UTM (Urchin Tracking Module) tracking, campaign tagging, and digital attribution principles
Experience using analytics and reporting tools

Benefits

Comp & perks

Meeting-free Friday afternoons
Professional development opportunities
Employee programming for community and growth
Reasonable accommodation for disabilities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid ads managementcampaign optimizationdigital marketing metricsCPCCPACTRROIbudget managementUTM trackingdigital attribution