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About the role
Key responsibilities & impact- Develop and execute comprehensive field marketing strategies for assigned territories and segments
- Manage and coordinate regional events, trade shows, conferences, and customer engagement programs
- Work closely with sales teams to align marketing activities with territory goals and pipeline objectives
- Develop and manage field marketing budgets and resource allocation
- Lead market research and competitive analysis initiatives to inform strategic decision-making
- Drive lead generation and pipeline development through targeted field marketing campaigns
- Manage relationships with key partners, vendors, and external service providers
- Analyze and report on program performance, ROI, and key marketing metrics
- Collaborate with product marketing, demand generation, and corporate marketing teams
- Mentor and provide guidance to junior team members and regional marketing staff as appropriate
- Travel to support regional activities and customer engagement events as required
- Other strategic initiatives as assigned.
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, or related field, ideally with a publishing background
- 5+ years of experience in field marketing, demand generation, or related marketing roles within the MEA region
- Proven experience managing marketing programs and driving measurable results
- Strong analytical and strategic thinking capabilities
- Excellent project management and organizational skills
- Outstanding communication, presentation, and interpersonal abilities
- Experience working collaboratively with sales teams and channel partners
- Ability to travel, to support regional activities, as required
- Proficiency with marketing automation, CRM systems, and analytics platforms
- Strong leadership and team collaboration skills.
Benefits
Comp & perks- Meeting-free Friday afternoons allowing more time for heads down work and professional development
- Robust body of employee programming facilitating a wide range of opportunities to foster community, learn, and grow.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
field marketingdemand generationmarket researchcompetitive analysislead generationbudget managementprogram performance analysisROI analysisstrategic decision-makingproject management
Soft Skills
analytical thinkingstrategic thinkingorganizational skillscommunication skillspresentation skillsinterpersonal skillsleadershipteam collaborationmentoringrelationship management