Wiley

Field Marketing Manager

Wiley

full-time

Posted on:

Location Type: Remote

Location: South Africa

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About the role

  • Develop and execute comprehensive field marketing strategies for assigned territories and segments
  • Manage and coordinate regional events, trade shows, conferences, and customer engagement programs
  • Work closely with sales teams to align marketing activities with territory goals and pipeline objectives
  • Develop and manage field marketing budgets and resource allocation
  • Lead market research and competitive analysis initiatives to inform strategic decision-making
  • Drive lead generation and pipeline development through targeted field marketing campaigns
  • Manage relationships with key partners, vendors, and external service providers
  • Analyze and report on program performance, ROI, and key marketing metrics
  • Collaborate with product marketing, demand generation, and corporate marketing teams
  • Mentor and provide guidance to junior team members and regional marketing staff as appropriate
  • Travel to support regional activities and customer engagement events as required
  • Other strategic initiatives as assigned.

Requirements

  • Bachelor's degree in Marketing, Business, or related field, ideally with a publishing background
  • 5+ years of experience in field marketing, demand generation, or related marketing roles within the MEA region
  • Proven experience managing marketing programs and driving measurable results
  • Strong analytical and strategic thinking capabilities
  • Excellent project management and organizational skills
  • Outstanding communication, presentation, and interpersonal abilities
  • Experience working collaboratively with sales teams and channel partners
  • Ability to travel, to support regional activities, as required
  • Proficiency with marketing automation, CRM systems, and analytics platforms
  • Strong leadership and team collaboration skills.
Benefits
  • Meeting-free Friday afternoons allowing more time for heads down work and professional development
  • Robust body of employee programming facilitating a wide range of opportunities to foster community, learn, and grow.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
field marketingdemand generationmarket researchcompetitive analysislead generationbudget managementprogram performance analysisROI analysisstrategic decision-makingproject management
Soft Skills
analytical thinkingstrategic thinkingorganizational skillscommunication skillspresentation skillsinterpersonal skillsleadershipteam collaborationmentoringrelationship management