Field Marketing Manager

Wiley

Field Marketing Manager at Wiley driving demand generation and customer acquisition strategies. Leading field marketing initiatives and collaborating with sales and partners for measurable business impact.

Posted 4/16/2026full-timeRemote • 🇿🇦 South AfricaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute comprehensive field marketing strategies for assigned territories and segments
Manage and coordinate regional events, trade shows, conferences, and customer engagement programs
Work closely with sales teams to align marketing activities with territory goals and pipeline objectives
Develop and manage field marketing budgets and resource allocation
Lead market research and competitive analysis initiatives to inform strategic decision-making
Drive lead generation and pipeline development through targeted field marketing campaigns
Manage relationships with key partners, vendors, and external service providers
Analyze and report on program performance, ROI, and key marketing metrics
Collaborate with product marketing, demand generation, and corporate marketing teams
Mentor and provide guidance to junior team members and regional marketing staff as appropriate
Travel to support regional activities and customer engagement events as required
Other strategic initiatives as assigned.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or related field, ideally with a publishing background
5+ years of experience in field marketing, demand generation, or related marketing roles within the MEA region
Proven experience managing marketing programs and driving measurable results
Strong analytical and strategic thinking capabilities
Excellent project management and organizational skills
Outstanding communication, presentation, and interpersonal abilities
Experience working collaboratively with sales teams and channel partners
Ability to travel, to support regional activities, as required
Proficiency with marketing automation, CRM systems, and analytics platforms
Strong leadership and team collaboration skills.

Benefits

Comp & perks

Meeting-free Friday afternoons allowing more time for heads down work and professional development
Robust body of employee programming facilitating a wide range of opportunities to foster community, learn, and grow.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

field marketingdemand generationmarket researchcompetitive analysislead generationbudget managementprogram performance analysisROI analysisstrategic decision-makingproject management

Soft Skills

analytical thinkingstrategic thinkingorganizational skillscommunication skillspresentation skillsinterpersonal skillsleadershipteam collaborationmentoringrelationship management