Marketing Manager
WildPlay Element Parks
full-time
Posted on:
Location Type: Hybrid
Location: Victoria • Canada
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Salary
💰 CA$57,000 - CA$70,000 per year
About the role
- Develop, deliver and track annual and seasonal marketing plans aligned with business objectives
- Plan, execute, and evaluate marketing campaigns and promotions across brands, product lines, regions and channels
- Balance longer-term strategy with near-term campaign and revenue priorities
- Lead demand-driving initiatives across paid, owned, and earned channels
- Ensure brand tone, messaging, and values are consistently expressed across markets
- Use marketing data and insights to inform priorities and decisions
- Provide leadership and coaching to a small marketing team while overseeing a marketing agency
Requirements
- 5+ years of marketing experience, ideally in a multi-location or consumer-facing business
- 2+ years directly responsible for top-level marketing planning, budgeting
- Experience planning and executing multi-channel marketing campaigns
- Working knowledge of performance marketing and conversion optimization
- Experience managing vendors, agencies, or small teams
- Experience in tourism, hospitality, or experience-based brands is an asset.
Benefits
- Health and dental benefits
- Flexible paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing planningbudgetingmulti-channel marketing campaignsperformance marketingconversion optimization
Soft Skills
leadershipcoachingstrategic thinkingcommunication