Wildling Shoes

Product Owner, CRM

Wildling Shoes

full-time

Posted on:

Location Type: Remote

Location: Germany

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About the role

  • You take ownership of the CRM / Customer Relations stream and continuously develop it.
  • You translate the CRM strategy into concrete CRM journeys, campaigns and systems across the customer lifecycle – from onboarding to retention and win‑back.
  • You develop and maintain a clear segmentation and progression logic based on customer, purchase and behavioral data.
  • You design and optimize CRM campaigns, automations and brand-defining communication moments across email, WhatsApp and SMS.
  • You ensure brand-compliant, consistent and respectful CRM communication across all relevant touchpoints.
  • You work in a data-driven way with Shopify data, CRM KPIs, surveys and customer feedback and derive concrete optimizations.
  • You collaborate closely with creative strategists, analysts and developers, connecting brand, data and technology.

Requirements

  • Several years of experience in CRM, lifecycle and retention marketing (ideally e-commerce / D2C) with a holistic view of the customer lifecycle.
  • Strong hands-on experience in email as well as WhatsApp/SMS marketing and in developing high-performing, brand-compliant, cross-channel journeys.
  • Deep operational expertise from setup and strategy through flows, segmentation and QA to reporting and optimization.
  • Data-driven working style; strong in analysis, testing and optimization; very good understanding of Shopify, CRM data, integrations and data hygiene.
  • Structured, independent working style with high brand awareness, ownership, curiosity and confident communication in German and English.
  • Experience in functional and/or disciplinary team leadership is a plus, but not a requirement.
Benefits
  • Flexible working hours & strong work–life balance
  • Optional company bike for you and your family
  • Employee discount on our products
  • Company fitness programs
  • Individual professional development opportunities
  • Optional sabbatical
  • Workation of up to 180 days per year
  • PME family services (childcare, caregiving, counseling & health prevention)
  • BahnCard25
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMlifecycle marketingretention marketingemail marketingWhatsApp marketingSMS marketingsegmentationdata analysisoptimizationreporting
Soft Skills
ownershipcuriositycommunicationstructured working styleindependent working stylebrand awareness