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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing regional marketing strategies, with a strong focus on partner acquisition and lead generation. Proven ability to lead and mentor high-performing marketing teams while effectively managing budgets and analyzing performance metrics.
Highest-signal resume keywords
B2B Marketing ExperiencePartner Enablement StrategiesSalesforce/Pardot ProficiencyLead Generation OptimizationStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentLead GenerationData AnalysisROI TrackingTeam Leadership
Soft Skills
CollaborationCoachingCommunicationAlignment Building
Tools & Technologies
SalesforcePardot
Industry Keywords
B2B TechSaaSUCaaSIndirect Sales ModelsThrough-Partner Marketing
About the role
Key responsibilities & impact- Serve as the strategic marketing partner to the Country Manager
- Collaborate closely with Sales to drive a unified "One Team" approach
- Define and lead the regional marketing strategy
- Own the marketing strategy for new partner acquisition
- Lead, coach, and develop the Channel Marketing team
- Oversee regional lead generation and pipeline performance
- Act as the key marketing liaison with internal teams
- Own the regional marketing budget
- Monitor, analyze, and present regional marketing performance
Requirements
What you’ll need- 8+ years of progressive marketing experience in B2B Tech, SaaS, or UCaaS
- Deep understanding of indirect sales models, partner enablement, and "through-partner" marketing strategies designed to drive MRR
- Proven track record of hiring, mentoring, and scaling high-performing marketing teams in a matrixed organization
- Strong analytical skills with the ability to interpret complex data, track ROI, and optimize lead generation funnels
- Exceptional stakeholder management skills, with the ability to build alignment across Sales, Product, and centralized Marketing teams
- Deep knowledge of Salesforce/Pardot for tracking lead lifecycles and campaign attribution.
Benefits
Comp & perks- Generous Time Off
- Top-Tier Tech
- Career Growth & Development
- Health Benefits
- Retirement Plan
