Marketing Campaigns and Funnels Lead

Wildix

Lead Marketing Campaigns & Funnels in a fast-growing UCaaS company. Design and optimize multi-channel marketing initiatives driving engagement and growth.

Posted 6/29/2026full-timeRemote • 🇪🇪 EstoniaSenior💰 €45,000 - €50,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in marketing campaign management and automation, with a strong focus on leveraging Salesforce, Pardot, and Marketing Cloud to optimize customer journeys and drive measurable business outcomes. Proven ability to lead teams, manage budgets, and utilize data-driven insights to enhance campaign performance and ROI.

Highest-signal resume keywords

Marketing Campaign ManagementSalesforce Ecosystem ExpertiseA/B Testing and Conversion Rate OptimizationBudget Management and ROI AnalysisLeadership and Team Mentoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationFunnel DesignMulti-Channel CampaignsPerformance AnalysisCustomer Journey OptimizationData-Driven InsightsMarketing AttributionAI-Powered Marketing ToolsConversion Rate OptimizationReporting Frameworks

Soft Skills

Excellent CommunicationStakeholder ManagementTeam LeadershipCollaborationMentoring

Tools & Technologies

SalesforcePardotEngagement StudioMarketing CloudAI-Powered Tools

Industry Keywords

Lead GenerationPipeline GrowthCustomer EngagementBudget TrackingCross-Functional Collaboration

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Design, orchestrate, and optimize end-to-end marketing campaigns and multi-touch funnels that drive lead generation, pipeline growth, and customer engagement across multiple channels.
Build scalable customer journeys and nurturing programs tailored to different audience segments and stages of the buyer journey, ensuring a seamless experience from first touch to conversion.
Collaborate closely with Brand Marketing, Regional Marketing, Sales, and Finance teams to align messaging, campaign execution, lead management, performance measurement, and budget tracking.
Own and scale marketing automation initiatives through Salesforce, Pardot, Engagement Studio, and Marketing Cloud, creating repeatable processes that support global growth.
Drive continuous performance improvement through A/B testing, conversion rate optimization, funnel analysis, and AI-powered experimentation to maximize campaign effectiveness and ROI.
Develop reporting frameworks and dashboards that provide clear visibility into campaign performance, conversion rates, customer acquisition costs, and overall marketing impact.
Lead, mentor, and support a high-performing team across marketing automation, digital marketing, and web experience functions, fostering a culture of accountability, innovation, and continuous learning.
Manage marketing automation and campaign budgets, ensuring efficient resource allocation and measurable business outcomes.

Requirements

What you’ll need

6+ years of experience in marketing campaign management, marketing automation, and funnel design within the technology, SaaS, or partner-driven environments.
Strong expertise in the Salesforce ecosystem, including Pardot, Engagement Studio, and Marketing Cloud, with the ability to build and optimize complex customer journeys.
Proven experience managing multi-channel campaigns and aligning paid acquisition activities with lead nurturing and conversion strategies.
A data-driven mindset with hands-on experience in A/B testing, conversion rate optimization (CRO), performance analysis, and marketing attribution.
Confidence in translating marketing performance data into actionable insights and recommendations for both technical and non-technical stakeholders.
Experience managing marketing budgets, forecasting investments, and demonstrating measurable business impact through ROI and customer acquisition metrics.
Familiarity with AI-powered marketing tools and a passion for leveraging technology to improve efficiency, creativity, and campaign performance.
Strong leadership skills with experience mentoring teams while remaining hands-on when needed to drive execution and results.
Excellent communication and stakeholder management skills, with fluency in English and experience working in international, cross-functional environments.

Benefits

Comp & perks

Generous Time Off
Top-Tier Tech
Career Growth & Development
Compensation